Senior Manager Social Media And Brand Management Leading Nbfc

Year    Mumbai, Maharashtra, India
SkillVentory
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Job Description




Senior Manager-Social Media and Brand Management-Leading NBFC



From 5 to 10 year(s) of experience
9 20,00,000 - 22,50,000 P.A.


Mumbai




or









Roles and Responsibilities Perspective Key Performance Indicators Social Media
  • Co-ordinate with external agencies and manage the brand presence on social media channels
  • Develop and execute social media growth strategies
  • Manage media budgets to build strong brand presence and generate leads
  • Manage all digital chatter and develop response protocols, working closely with the customer service teams
  • Maintain positive brand sentiment and monitor the same using online reputation management tools
  • Analyze performance and provide insights for social media channels by maintaining monthly dashboards
Brand Management
  • Define brand communication across all touch points, physical and digital
  • Co-ordinate with external agencies to manage the brand perception and positioning
  • Monitor market trends, research competition and consumer markets
  • Develop ATL and BTL marketing strategies
  • Design media campaigns to amplify the brand
  • Identify consumer insights to understand gaps, opportunities and contribute to brand innovation
  • Conduct Brand Track and NPS studies with external agencies
Department: Marketing Other aspects of the job not covered by the above but necessary to have a full understanding of it are:- Sr. No Other relevant factors (Required Skills) 1 Planning & Organizing 2 Verbal and Non Verbal communication 3 Marketing and its related forms 4 Interpersonal Skills 5 Market Watch 6 Networking 7 Business Acumen 8 Consumer Insights Expertise required/ Domain Knowledge: Consumer insights Social media management Paid media Online reputation management Market research ATL and BTL media Budgeting and planning Analytics and impact measurement


Role:Social Media Marketing Salary: 20,00,000 - 22,50,000 P.A. Industry:NBFC Department:Marketing & Communication Role Category:Digital Marketing Employment Type:Full Time, Permanent

Key Skills
Brand ManagementSocial MediaMarketing
Online Reputation ManagementLead GenerationAtlBrand CommunicationCampaignsBtlConsumer Insights
Skills highlighted with \xe2\x80\x98\xe2\x80\x98 are preferred keyskills
Education UG:Any Graduate

Company Profile


SKILLVENTORY
Hiring Firm





Recruiter Name:priya.agrawal@skillventory.com Contact Company:SKILLVENTORY Telephone:+91-XXXXXXXXXX Reference Id:GB

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Job Detail

  • Job Id
    JD2984700
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year
 
 
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