Job Description

Purpose of the RoleThe position will be responsible to increase the new car retails through exchange , improvise the re sale value of TML products & drive pre owned cars business in order to ensure profitability of channel partners , generate revenue for TML & build strong brand value in pre-owned car market Within overall strategic framework of TML PVBU.Job Responsibility1. Exchange Business:Monitor and analyse evaluations productwise for exchange.
Drive Retail of New Cars through Exchange conversions
Plan and execute exchange activities in co-ordination with sales team.
Conduct deal fail analysis and drive improvement in the conversion ratio for evaluations
Execute win-back strategy.2. TATA Motors Assured (Certified) Cars & Resale Value Management:Plan & execute resale volumes for TATA motors assured
Monitor Refurbishment as per Evaluation and Certification of Cars for Warranty.
Assist Price Grid Development of new Gen Products
Execute & implement various initiatives along with relevant stakeholders to enhance resale value (RV) of TML products.
Resolution of customer complaints.
Capture consumer and market insights on pre-owned car business and communication to relevant stakeholders3. Used Car Sales:Plan & execute resale volumes for All Brand Cars
Implement Digital Strategy and initiatives to promote digital sales
Ensure Proper Inventory management as per norms to drive increase in dealer profitability
Timely Evaluation of Media Allocated cars for liquidation at best prices4. Accessories Business:Drive Offtake and Retail volumes of Accessories Business as per monthly plans
Monitor and analyse model/product wise Sales for improving per car penetration
Driving Sales orders from dealers as per monthly schemes and plans
Handling customer complaints and redressal through warehouse5. Business Capability & Process Enablement for TMA & Accessories Business:Drive enhancement of TMA business network through TMA outlets and broker network
Driving Dealer Manpower recruitment as per business requirements
Business Reviews and Training/certification of dealerships as per business requirement
Monthly capturing of competition and market information to support business strategy
Proper Explanation of monthly schemes to dealer manpower
Ensure Exchange/TMA and Accessories Business policies are implemented at dealers
Verification of Exchange Claims as per policy
Ensure compliance of CRM business processStakeholder Profiles & Nature of InteractionsInternal:Sales Team
Progress & Scheme communication, Dealer issues from sales team.Corporate & Fleet
Market specific activities/ special schemes, Customized requirement on resale & buybackEmerging Market
Rural Market specific activities/special schemes, Customized requirement on resale & buybackService Marketing Team
Order placement & follow upExternal:Channel partners
Market information, schemes ,targets, training & Claim settlement.Customers
Complaint resolution and scheme promotionsDesired Candidate Profile

• Education Post Graduate in Sales & Marketing
• Relevant Experience :3 - 6 Years (preferable from pre owned car business)
• Strong Direct Sales Experience in Automobile, FMCD etc industries.
• Understanding of the Sales Support Cycle
• Ability to engage with customers and strive for desired outcome

• High on self-initiative and drive
• Effective communicator verbal and written
• Interpersonal Skills
• Networking Skills