Role Specification
Role Title: Senior Manager Media Buying and Budget Management
Reporting To: DGM Marketing Services
Purpose of the Role:
1.Support on Media buying and execution
2.Releasing media release and efficiency reports weekly and monthly
3.Analyze media buying efficiencies and plan media with micro analysis with data support
4.Aligning, Coordinating and maintaining the Marketing budget and Other Fixed Expenses basis marketing activities.
5.Releasing the budget reports with complete insights weekly and monthly post alignment with Marketing Head and team to the management for decision making.
6.Cross-functional budget alignment before release to the respective teams.
Job Responsibilities:
1.Media buying and Execution.
2.Releasing the daily , weekly and monthly report to marketing team
3.Engage with media partners to analyze media efficiency and effectiveness
4.Timely buying and execution of media
5.Understanding the Marketing ad-hoc and regular (fixed) spends and forecast the requirements basis historical spend trends to manage the Marketing expenses & potential cost saving.
6.Proficient in evaluating spend data, providing actionable insights, and presenting reports to management.
7.Liaising with agencies, gathering spend details, and coordinating with finance for timely budget updates and PO releases.
8.Coordinate with multiple teams to get their expense requirement and align them with overall budget constraint
9.Knowledgeable in backend financial processes, including PR and PO creation, ensuring all vendor payments are processed without delays.
10.Skilled at crafting clear, data-driven presentations using Excel and PowerPoint. Effectively conveys detailed (complex) information in an understandable format to stakeholders.
11.Capable of handling complex datasets, utilizing advanced Excel functions (like pivot tables, VLOOKUP, and macros) to streamline data analysis and reporting.
Stakeholder Profiles & Nature of Interactions:
Internal:
1.Marketing Team Media buying and executing in field, releasing media efficiency report for performance evaluation, ATL Media budget requirement and control, content production budget requirement, Digital Media budget requirement and control, Other Marketing Spends, Festive campaigns, regular Campaigns, Launch/ Sustenance campaigns, Sponsorships (IPL, ISL, WPL , Marathons etc.). Marketing Budget alignment with reporting structure.
2.Field team Releasing media schedules daily, BTL Budget requirement and activities plan
3.Customer Experience Audit, mystery shopping, call center, SMS Marketing, Service Marketing etc.
4.Corp Comm Retainers, corporate events (Auto Expo etc.) and campaign plans
5.Finance Brand Intelle, FME alignment and budget updates, PO release
6.International Business Regular and intervention budget requirement
7.Research and Fixed budget and PO release
8.GDC PO release, Payment release to vendors
9.Purchase Purchase request and PO approval release. Aligning budget outlook for activities
External:
1.ATL & Digital Media vendors gathering media effectiveness and efficiency data, getting the media plans timely and ensuring campaign execution as per deadline, daily updates on media release, analysis on media response, PO release, accurate provision value, in-time estimate and invoice submission, Fixed commission & Incentive release
2.Creative Vendors Fixed commission release, aligning variable incentives and communicate to vendors and align FME accordingly, timely release of PO, timely submission of estimates and invoices.
3.Digital Vendors - Fixed commission & incentive release, accurate provision value, timely release of PO, timely submission of estimates and invoices.
Desired Candidate Profile:
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