Job Description

LOCATION:

Mumbai

JOB OVERVIEW:

The Senior Manager - Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute customer-focused marketing strategies that drive sales, improve customer engagement, and enhance brand presence across key retail partners. The Senior Manager will ensure the successful implementation of customized marketing programs and promotions tailored to drive business growth and foster strong retail relationships.

KEY STAKEHOLDERS: INTERNAL

o Sales Team
o Sales Development Team(Training/SD)
o Brand Marketing Team
o Product Development Team

KEY STAKEHOLDERS: EXTERNAL

o Retailers (Supermarket, Modern Trade)
o Distributors
o External Agencies
o

REPORTING STRUCTURE: (Reports To) :

Head of Sales Development

ESSENTIAL QUALIFICATION:

o Bachelor's degree in Business Administration, Marketing, or related field. (Master's degree preferred)
o Certification or training in customer marketing, retail marketing, or related fields is an advantage

RELEVANT EXPERIENCE:

o Minimum of 7-10 years of experience in customer marketing or sales development, with a focus on supermarket and modern trade channels
o Strong experience in designing and executing customer marketing strategies that drive retail sales, improve brand visibility, and enhance customer loyalty
o Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams to achieve growth objectives
o Experience in managing retail partnerships, promotional planning, and performance analysis in the retail sector