Job Description

Department
Strategy
Job posted on
Jun 24, 2025
Employee Type
Full-time
Experience range (Years)
0 - 0
Scope of Work

Objective: To fully monetize the publisher's ad inventory by managing and optimizing Google Ad Manager (GAM), and by executing direct ad sales strategies to ensure 100% fill rate at the highest possible CPM.
Responsibilities

1. Google Ad Manager Operations

? Oversee the setup, maintenance, and optimization of ad units within Google Ad Manager.

? Monitor fill rates, CPMs, and overall ad performance across display, video, and mobile inventory.

? Troubleshoot ad delivery issues, latency, discrepancies, or underperformance.

? Implement A/B tests to optimize yield from different demand sources (AdSense, Ad Exchange, Header Bidding partners).

? Ensure compliance with ad policies and maintain quality standards.

2. Direct Ad Sales & Partnerships

? Identify, approach, and pitch potential advertisers and media buyers for direct ad placements.

? Develop rate cards and media kits tailored to different audience segments and inventory types.

? Negotiate rates, package deals, and custom ad solutions with advertisers to maximize CPM and revenue.

? Maintain relationships with advertising agencies, brands, and programmatic buyers.

? Manage contracts, billing, and reporting for direct deals.

3. Revenue Optimization

? Track and analyze all revenue streams (programmatic + direct) to identify growth opportunities.

? Optimize inventory allocation between programmatic and direct sales to balance fill rate and CPM.

? Work closely with editorial/content teams to align ad placements with audience engagement.
4. Reporting & Forecasting

? Generate detailed weekly/monthly reports on ad performance, revenue, and inventory utilization.

? Forecast inventory availability and revenue based on traffic trends and seasonality.

? Provide insights and recommendations to management on ad strategy and pricing models.

Key Qualifications:

? Proven experience in Google Ad Manager (essential).

? Strong understanding of ad tech ecosystem including AdSense, AdX, programmatic, and header bidding.

? Demonstrated success in B2B sales, preferably in digital advertising or media.

? Strong analytical and Excel/reporting skills.

? Excellent communication and negotiation skills.

? Proactive, self-driven, and results-oriented mindset.
Preferred Experience:

? 5+ years in ad operations and/or ad sales roles at a digital publisher, ad network, or media agency.

? Experience with yield management platforms (like Prebid, Amazon TAM, or similar).

? Familiarity with analytics platforms (Google Analytics, Looker Studio, etc.).

Location: Bangalore

Reporting To: VP, Strategy

Level - Senior Manager