Job Description

Key Responsibilities :- Have a measurement-driven mindset to measure, optimize and scale retention growth channels.- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.- Use data, customer insights, feedback, journey mapping, and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage.- Obsess customers and deep dive into their engagement with firm- Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users. - Conceive, design and deploy event-based marketing programs. - Work cross-functionally with product, engineering, analytics, marketing ops, and creative to meet ambitious growth targets- Partner with Data Science to leverage machine learning to automate campaigns and improve targeting Requirements :- 7+ years of marketing experience. - Strong understanding of setting and executing AB tests to drive retention rate improvement. - Should possess a very strong understanding of the creative process to drive user retention. - Should have experience building and leading teams to achieve retention goals.- Should have an obsessive focus on clearly measurable ROI.- Should have worked with the product team to execute product strategy. (ref:updazz.com)

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