Job Description

Job Summary

As the GTM Senior Manager at JioHotstar, you will be responsible for driving revenue growth for JioHotstar's Entertainment business through go-to-market strategy and execution for key content, organizational, and product initiatives. You will partner closely with cross-functional teams including Sales, Product, Content, Marketing, Partnerships, and Analytics to develop competitive positioning, solutions and integrated plans that deliver measurable business growth. This role requires a unique blend of strategic thinking, storytelling, and operational excellence to ensure JioHotstar's offerings achieve maximum market impact.

Key Responsibilities

Define and own the GTM strategy for all JioHotstar Platform initiatives, marquee content launches, new product features, and advertising solutions Evangelize new offerings at JioHotstar both internally and externally with advertisers and agency partners through roadshows, webinars, meetings etc Have a deep understanding of digital marketing, content and OTT ecosystem Develop data-backed business cases and positioning frameworks to differentiate JioHotstar in a competitive OTT ecosystem. Build monetization playbooks and innovative ad offerings for tentpole events, CTV offerings, and various content slates. Build business cases from an advertising standpoints for new content launches on JioHotstar based on the viewership and the market potential Act as the bridge between Content, Marketing, Product, and Sales teams to deliver unified outcomes. Drive stakeholder alignment through structured planning, clear communication, and data-led insights.

Skills & Attributes for success

Strong business acumen Ability to analyze and synthesize multi-channel data into actionable insights Proficiency in developing scalable processes, dashboards, and performance frameworks Collaboration and stakeholder management across diverse teams Strong presentation, storytelling, and influencing skills

Preferred Education & Experience

MBA With 7+ years of post-qualification experience, preferably from Business consulting/ strategy background

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.