Job Description

Purpose of the Role
Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM
Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
Job Responsibility
1. Product Development Strategy
Support brand manager with insights from Market Research
Industry & Competition Feature Trends
Competition Pricing & Sales Mix
Competition launch calendar ensuring product is future protected for changes in the competitive environment
2. Product Launch & GTM Strategy
Assist in developing brand positioning & communication strategies
Assist BMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
Escalate the deviations from launch calendar
Suggest risk mitigation & course correction in case of deviations
3. Developing the Marketing Campaign
Coordination with mainline agency for developing the ATL assets & marketing collaterals
Analyse the Print/TVC/OOH plans
Coordinate with BTL agencies during promotional activities & marketing events
Coordinate with digital team for brand content generation
4. Brand Management
Coordinate & collaborate with Market Research team to identify the consumer trends & needs
Support BM with activities pertaining to brand building
Keep track & analyse the competition brand messaging
Track the ORM responses ensuring positive conversations around the brand
5. Marketing Support to Assist Sales
Support sales team developing sales collaterals, Training tools, product comparisons
Stakeholder Profiles & Nature of Interactions
Internal

• Regional retail marketing/ sales team

Campaign execution in the field, Sales Toolkits, Customer feedback. * Marketing services
Customer Insight, Media planning * Digital Team
ORM, Digital selling tools, Website updating , Digital Marketing.
Product line teams
Plan product Interventions
External
Agency Partners
Co-create and execute communication , media plans , activations and events.
Desired Candidate Profile

• Education :- MBA (Full Time)
• Relevant Experience : 3-8 Years Marketing and sales
• Product Management
• Branding & Communication
• Project management

Skills & Competencies

• Passion for automotive industry and products
• Strong Communication skills
• Creative approach to problem solving
• Ability to interact with a variety of departments and integrate well
• Analytical , focused on problem solving
• Optimistic and self driven

Skills Required