Job Description

Ad Sales
1003

Position Title - Senior Manager - Pricing & Strategy, Digital Business


Function - Digital Business


Location - Mumbai


Supervisor - Head - Ad Sales Revenue, Digital Business


Role Overview -


Reporting to the Head- Ad Sales Revenue, Digital Business, the primary role of the incumbent would be to evolve the Branded Content and the Sales Strategy and Pricing, to maximize the top line and bottom line for the Digital Business


Position Interlinkages -


Within The Organization -

Marketing Direct Ad Sales Emerging Business and Markets team Brand Solutions Pricing and Strategy team

Outside The Organization -

Media Agencies Customers/ Clients

Education - MBA (full time) preferred


Key Responsibilities

Annual and Medium-Term Planning + Design the budget plan by time, bands and months
+ Track and analyze actuals vs target
+ Generate weekly category snapshot /monthly/quarterly reports based on sales reviews
Analysis and Strategic Inputs + Liaise with agencies to understand the platform evaluation criteria
+ Understand competition in terms of pricing and client strategies
+ Provide insights to the sales team in terms of various reports and analysis
+ Provide input to the business planning team while evaluating properties
+ Identify revenue gaps and provide insights to the sales teams on how to bridge them
+ Arrive at a pricing strategy thorough analytical breakdowns of pricing structures and sales funnels of similar competitor products and services and identifying specific strategies used in pricing models
Sales Force Effectiveness + Coach the sales teams on their day-to-day activities and answering their queries
+ Develop tools e.g. deal automation software to improve the effectiveness of the sales team
+ Provide inputs and support for sales review
Branded Content Will be the ambassador for branded content on Sony LIV. The role holder will take it to market, build it & own it. To spearhead the integrating of Brands on OTT Platform, in brand safe environment Candidate will be expected to have a strong relationship with large media agencies across India primarily on the branded content divisions, develop the market and create business opportunities. Will work with the sales team nationally & identify suitable opportunities across their brands in order to create excitement around upcoming Web Originals, Content Hosting & other content specific options on the platform. Will be working with internal stakeholders i.e. Direct Sales to develop bespoke solutions & successful client delivery.

People

Candidates must have good organization skills and ability to get things done by liaising and managing expectations Candidate must possess excellent time management, scheduling, and organizational skills, be able to follow procedures, work well independently or in a team setting, be adaptable to changes Candidates experienced with sponsorship sales, sales on the SME/LCS side and excellent presentation skills will be preferred.


Qualifications/ Requirements:

Must have a 10+ years of Media / Advertising sales background. Must be well versed with client strategies and advertising agencies and channel partners from North/West/South - should be well networked and connected. Efficient to handle business as an entrepreneur Excellent communication skills Highly Motivated High on ideation while creating brand solutions for the clients in-sink with their communication strategies. Must possess a strong understanding of the market A proven record of achieving business and individual goals Strong executor who is proactive and anticipates evolving business needs. Communicates clearly and effectively externally and internally and possesses strong interpersonal and relationship-building skills

Why join us?


Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!


Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.


Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.


But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.


We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.


- Great Place to Work Institute- Ranked as one of the Great Places to Work for since years


- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India


- ET Human Capital Awards 2021- Winner across multiple categories


- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.


The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary