Job Description

Responsibilities:
Strategic:

• Execute integrated marketing programs for new product launches and brand building.

Operational:

• Execute the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
• Coordinate with external agencies for generating sales promotional material
• Assist in planning and managing key internal and external corporate events.
• Assist in delivering all marketing activities within the agreed budget.
• Coordinate with agencies for planning & developing diverse media campaigns.
• Coordinate creation of Briefs for marketing agencies
• Work with appropriate in-house / vendor teams for Database Marketing
• Coordinate design, content & cost approvals from senior management
• Manage day-to-day agency affairs
• Campaign Activity Updates: Weekly
• Vendor & Media management
• Making corporate presentations.
• Driving Pre/ Post sales efforts including market research and trend analysis initiatives.
• Market Analysis, taking initiatives for all possible branding and Sales promotional activities.

Financial:

• To monitor and manage marketing budgets for allocated brands.
• To adhere to the set annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
• Cost Updates - Budget vs. Spend: Monthly

People:

• Exhibiting a performance driven culture
• Training need identification for higher productivity.

Qualifications:

• MBA/ PGDM in Marketing or related field

18+ years in experience of marketing of large scale real estate project and/or commercial project. Advertising experience in luxury items, automobiles, hospitality projects, BFSI etc.

Skills Required