Job Description

New
Senior Manager, Performance Marketing
Bangalore

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.



We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).
Lead Razorpay's digital performance and brand media charter across Display, Video, OTT, CTV, Programmatic, and Social platforms. Drive high-value merchant acquisitions and brand equity through complex, multi-channel campaigns. Champion AI-driven marketing workflows, advanced measurement frameworks, and cross-functional innovation to maximize ROI. Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth, while building and mentoring a high-performing marketing team.

Key Roles & Responsibilities

Lead Razorpay's display & video marketing strategy

across (IG, YT, LinkedIn OTT, CTV, programmatic channels & others) for both

performance and brand objectives.

Manage highly complex & multi-channel digital ads

to maximize ROI while driving high value merchant

acquisitions and brand awareness.

Champion

AI-driven marketing workflows

, building automations (not limited to n8n, Zapier, etc.) for

targeting, bidding, optimization, and reporting.

Work cross-functionally with Product, Business, and Design teams to run

high-impact, full-funnel campaigns.

Build, mentor, and lead a team

of channel managers, analysts, and ad-ops specialists, while managing agencies and external partners.

Drive measurement excellence

with advanced frameworks,

incrementality testing, MMM, MTA, brand lift, attention metrics.

Establish AI-first playbooks

as a builder in the first 6 months, and then

scale them into sustainable 10x growth engines.

Influence and partner with brand teams to

develop video-first storytelling

and ad variations that maximize impact across platforms.

Constantly experiment with new formats, channels, and technologies

to keep Razorpay ahead of digital marketing trends. Drive

end-to-end integration of analytics, attribution, and data platforms

, ensuring razor-sharp

insights and decision-making at scale

Build strong

strategic partnerships with platforms

(Meta, Google, LinkedIn etc) to access

innovations and unlock competitive advantage.

Mandatory Qualifications

8-10 years

of deep performance marketing experience in

high-growth startups

(e-commerce, fintech, or similar). Proven track record of managing

?10-20 Cr+ monthly budgets

across Meta, YouTube, OTT, CTV, affiliates, and

programmatic DSPs (DV360, The Trade Desk, etc.)

. Hands-on expertise in

AI workflows and prompt engineering

, building and deploying automations, not just adopting tools. Strong foundation in

advanced measurement frameworks

(MMM, MTA, incrementality testing, brand lift). Skilled in

blending performance marketing with brand storytelling

, creating campaigns that deliver immediate results and long-term equity Experience in

team leadership and vendor/agency management

. Hustler mindset with strong

bias for speed, experimentation, and ownership

.


Bonus: exposure to

performance-driven influencer collaborations, or creative strategy

.


Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.