Job Description

About Us

Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Zycus is looking for a

Senior Manager - Performance Marketing

with around 10 years of experience in performance marketing, especially in B2B industry. This is an Individual Contributor (IC) / Subject Matter Expert (SME) role requiring deep expertise in

Google Ads, LinkedIn Ads, and Meta Ads

, with proven success in scaling high-budget campaigns and delivering measurable ROI. The role is

strategy-focused

, requiring strong business acumen, hands-on channel expertise, and the ability to independently drive enterprise pipeline growth.

Key Responsibilities

Own the end-to-end strategy and execution of paid media campaigns across

Google Ads, Meta Ads, Youtube Ads and LinkedIn Ads

. Lead audience segmentation for US and global markets to maximize targeting efficiency. Manage and optimize

large-scale budgets

with a strong focus on ROI and pipeline contribution. Design and run Account-Based Marketing (ABM) campaigns leveraging platforms like Demand base or 6Sense. Implement advanced measurement frameworks (attribution, CAC, CPL,

MQLs, SQLs,

ROI) to guide campaign strategy. Partner with GTM, sales, content, and design teams to align campaigns with business objectives. Act as the Performance Marketing SME - advising stakeholders and introducing best practices. Stay ahead of industry trends, platform innovations, and emerging tools to maintain a competitive edge.

Job Requirement

Experience:

8-10 years of experience in paid media roles. Solid hands-on experience managing LinkedIn Ad campaigns, Google Ads (Search and Display), Meta Ads (Facebook and Instagram) and Youtube Ads. Strong track record of managing

large budgets

with clear ROI impact.

Education:

MBA from a reputable business school.

Technical Skills:

Proficiency in analysing advertising data using tools like Google Analytics. Proficiency in working with Google Tag Manager. Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Eloqua). Ability to manage and optimize campaign budgets effectively.

Creative Skills:

Strong capability in developing and refining ad creatives and messaging. Ability to provide creative inputs that align with brand guidelines and campaign objectives.

Soft Skills:

Excellent communication skills to convey complex data insights effectively. Ability to craft visual data stories that drive decision-making.

Preferred Skills:

Experience with Demandbase or 6Sense or Factors for targeted B2B campaigns. Certifications in Linkedin Ads, DemandBase, Google Ads or Meta Blueprint are a plus.

WHY JOIN US?

Be the

Performance Marketing SME

for a globally recognized B2B SaaS leader. Drive impact at scale with enterprise-level campaigns and advanced Martech. Competitive compensation, growth opportunities, and the chance to work in a high-performing global team.

About Us

Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.