Job Description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
Inviting applications for the role of SM, Digital Marketing
We are seeking a motivated and experienced Search Engine Marketing Specialist to join our dynamic digital marketing team. As an SEM Specialist, you will be responsible for planning, implementing, and optimizing search engine marketing campaigns to drive online visibility, traffic, and conversions for our clients. The ideal candidate is passionate about the digital landscape, has a keen eye for data-driven insights, and thrives in a dynamic and collaborative environment. The candidate will get an opportunity to work exclusively on international campaigns with an allocated budget of at least 1 Crore INR i from diverse industries. Exposure on industry recognized tools - SEMrush, AHrefs, FB Ad manager, etc.
Role & Responsibilities:

• Review the ads, keywords, and landing pages and check whether they are in alignment with the focus of the campaign
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing, and internal platforms for a variety of clients
• Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
• Troubleshoot issues impacting campaign performance and communicate with the customer success manager to clarify and make recommendations accordingly
• Monitor and administer proprietary dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
• Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve the set quality benchmark
• Keep pace with search engine and PPC industry trends and developments
• Maintaining and monitoring Larger keyword list, Negative Keyword Mining, Bids, and Budget and; diagnosing the root cause and coming up with solutions to improve campaign performance
• Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team

Qualifications we seek in you!

• Minimum Qualifications / Skills
• Bachelor's degree in any stream.
• Rich experience in Search Engine Marketing/Advertising, any corporate experience
• experience in Search Engine Marketing/Advertising, any corporate experience

Preferred Qualifications/ Skills

• Excellent verbal, written, and presentation skills
• Basic MS Word and Excel skills
• Proven Experience with digital marketing background
• Demonstrates expertise with third-party and publisher system administration and modification
• Excellent analytical and project management skills Qualifications & Experience

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.