SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What's in it for YOU
SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
Dynamic, Inclusive and Diverse team culture
Gender Neutral Policy
Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
Responsible for sales of various SBI Card products in an assigned geography, usually a spread of 1 or more SBI Modules comprising of 5-10 SBI regions and 200-400 branches of an SBI Circle, managing a group of 2-4 ASMs and extended team of NFTEs comprising of Branch Relationship Executives (BRE), Branch Relationship Managers (BRMs/TLs), Unit Managers and Back end team. The role is also responsible to act as a controller of business growth, channel relationship manager and a trainer to onboard and prepare a strong team of front line sales managers of SBI Cards.
Role Accountability
Drive execution of location-wise banca sales execution strategy within assigned geography to drive achievement of overall organization objectives
Maintain good working relationships at module level with key stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks by addressing concerns & providing priority service
Drive execution of special segment/product/program focused campaigns in assigned geography
Assess manpower requirements in assigned geography considering MOU & budgets and work with workforce effectiveness to ensure adequate staffing levels
Be responsible for hiring, productivity and performance management of ASMs and NFTEs in assigned area
Mentor and coach ASMs to take up larger responsibilities and develop a healthy succession pipeline
Liaison with other functional stakeholders (Operations, Customer Service etc.) to clear roadblocks and resolve escalations for the team
Ensure regular NHOs/Refreshers & Product based Trainings for the team to enhance productivity
Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings
Attend Module/Region P Reviews & share relevant data points/ inputs to create a positive brand Image amongst SBI stakeholders
Escalate open customer issues with all concerned departments for early redressal
Drive a culture of customer centricity amongst the team, ensuring all modes of customer service are effectively utilized in enhancing customer experience, such as Connect 2.0/ASM help line /Branch help line /walk-in service desk etc.
Identify and finalize PSA office locations in assigned geography and monitor operational adherence and expense management at these offices
Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate, Processing rate, & Dispatch rate of Applications to track and enhance NFTE productivity and business opportunities
Provide support to internal departments in completion of various projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups
Drive periodic team connects/reviews cadence, conducting regular visits to RBOs & Local Offices of Partner Banks to ensure the same
Ensure timely preparation and dissemination of relevant reports /MIS to SBI Stakeholders (Cross Sell/Regions/Modules & Networks)
Organize periodic service camps in upcountry markets in coordination with CS department to reinforce customer & Stakeholder Confidence
Ensure team members and internal processes comply with all regulatory and business compliance guidelines
Measures of Success
MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %, Digital Sourcing %
% of FTEs achieving their targets
Sankarma / Shikhar /Pratham Leads Conversion %
Voice of Customer
Process adherence as per MOU
Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks
Technical Skills / Experience / Certifications
Knowledge of credit card industry landscape
Understanding of P&L and impact of various metrics/parameters on the bottom-line
Competencies critical to the role
People Management
Analytical Ability
Customer Orientation
Relationship Management
Result Orientation
Qualification
Graduate in any discipline, post graduate preferred
Preferred Industry
BFSI/Telecom/Any retail sales FMCG, CD etc.
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