Job Description

Job Summary - Responsible for leading traditional and digital media planning and execution Financial Accountability (cost/revenue with exclusive authority) TBD Organizational Job Responsibilities Description of responsibility- Planning Develops the annual media strategy in sync with the annual business plans Develops and executes the quarter-on-quarter plan Key functional responsibilities Develop integrated, innovative and targeted media solutions for brands using requisite planning tools in close association with key media partners and agencies. In doing thus, leverage the consumer insights and brand track scores Partner with the media agency to develop the right media mix, be it traditional media or new age media Elevate the measurement and analytics of the media used, be it traditional media like TV or digital. Anchor the media-mix modelling analytics so as to deliver marketing outcomes Bring in an innovative media mindset and aggressively drive the adoption of new-age media like OTT, On-the-go music platforms etc Evaluate agency/ partner/ supplier recruitment methods for effectiveness (ROI) Constantly improve RoI and budget efficiencies Be the key points-person on sponsorships and associations Deliver the annual Media buying efficiencies across all media vehicles and be responsible for purchasing ad space and time for running advertisements Accountable for securing all appropriate legal and partner approval protocols required for advertising, promotion materials and packaging Ensure reporting from agencies are as per management requirements and timelines. Monitor the media marketplace to stay abreast of trends, identify opportunities , emerging issues, understand new technologies and consumer reaction to the same Process Improvement & Operational Efficiency Develop and maintain benchmarks like CPRPs and improve on them Conduct media audits with the media partners to ensure efficiencies and process improvements Interactions Stakeholder Interactions (Within the Organization) Internal functions like Finance, Operations and Strategy Planning & Insights, Regional Marketing Marketing team Stakeholder Interactions (Outside the Organization) Media & Digital Agencies Media measurement agencies Alliance partners Geographical Scope- West and South Job Requirements Educational Qualification- MBA - Marketing Preferred Total Experience- 8- 12 Years Preferred Relevant Experience- Experience in Media Marketing for FMCG/Media agencies/Telecom brands. Preferred from Brands, especially retail brands

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