Job Description

Job Title: Senior Manager - Media Planning & Buying

Location: Delhi

Experience: 6-10 Years

We are looking for a Senior Manager with strong experience in

media planning & buying

across

TV, Radio, Print, OOH, and Digital

. The ideal candidate should have hands-on expertise in developing integrated media strategies, negotiating with media vendors, and delivering effective campaigns aligned with client objectives.

Key Responsibilities:

Lead end-to-end media planning & buying across offline and digital channels Develop strategic media plans

using BARC/TAM

and digital analytics tools Manage vendor negotiations, rate benchmarking, and inventory planning Oversee campaign execution, delivery, and optimization Present media strategies, reports, and insights to clients Collaborate with creative, digital, and client servicing teams Manage junior planners and ensure quality output

Required Skills

6-10 years of experience in a

media agency

Strong knowledge of

media math

(

BARC

,

TAM

,

GRP, CPRP,

reach, frequency, affinity

), and media planning tools Experience in

TV planning

is a must; additional experience in

Print/Radio/OOH

is a plus. Analytical mindset with the ability to interpret datasets. Strong communication and presentation skills.
Ability to manage multiple campaigns and deliver under deadlines.

Job Type: Full-time

Pay: ?90,000.00 - ?100,000.00 per month

Work Location: In person