Job Description

Senior Manager - MarketingLNT/SM-M/1468113


RELT-RealtyNoida
Posted On
31 Aug 2025
End Date
27 Feb 2026
Required Experience
12 - 17 Years

Skills
Knowledge & Posting Location


MARKETING STRATEGY


MARKET RESEARCH


MARKETING


Minimum Qualification


MBA/PGDBM/PGDM


PGDM ( MARKETING)

Key purpose of the job:

This role is responsible for

strategizing, planning, and executing all brand and marketing communication programs

across defined geographies. The objective is to

build brand equity

, craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals.

Key Accountabilities

Strategic

Create and drive the overall marketing strategy for corporate brand and individual projects. Develop media plans to increase project visibility and reach among the relevant TG. Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative. Build a differentiated brand positioning through storytelling and customer-centric messaging. Translate consumer insights and competitor analysis into actionable branding opportunities.

Operational

Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations. Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites). Develop and produce end-to-end marketing collaterals: Project brochures, leaflets, coffee table books Video teasers, testimonials, drone shots, AVs Digital creatives, microsites, e-mailers, social media banners Physical collaterals: hoardings, signages, standees, model flat branding, site office decor Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction. Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc. Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc. Track and optimize the marketing funnel, measure ROI on each campaign and report performance with dashboards. Plan and execute photo & video shoots to enhance brand imagery and asset library. Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements. Manage vendor relationships and ensure timely production of all collaterals and event setups.

Internal & External Interactions

Internal:

Sales, CRM, Business Development, Planning, Design, Engineering, Customer Experience, Digital Teams

External:

Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers, Printing & Collateral Vendors, Event Agencies, BTL Vendors, Fabricators, Decorators

Preferred Profile & Competencies

MBA in Marketing / Communications with 6-10 years of experience in

real estate, luxury, hospitality, or consumer brand marketing

Experience in handling 360 marketing campaigns and working with multiple agencies Strong creative eye with an understanding of

visual storytelling, walkthrough scripting, brand voice, and tone

Excellent communication and project management skills * Highly collaborative and stakeholder-friendly mindset