Job Description

The Senior Manager - Marketing & Sales will be responsible for building a strong brand presence, driving demand generation, and achieving sales targets in a competitive real estate market. This role combines strategic marketing leadership with hands-on sales execution, ensuring consistent branding, effective campaigns, lead conversion, and revenue growth.
Key Responsibilities:

• Bachelor's degree in Marketing, Sales, Business Administration, or MBA (Marketing/Sales)

• 6-8 years of relevant experience in Real Estate Marketing & Sales

• Develop and strengthen brand identity aligned with company values

• Ensure consistent branding across website, social media, and print collateral

• Conduct market research, competitor analysis, and recommend actionable strategies

• Plan and execute Go-to-Market strategies including ATL & BTL campaigns

• Create, execute, and optimize social media strategies across digital platforms

• Drive lead generation through Google Ads, Facebook Ads, and digital campaigns.

• Manage content creation for websites, blogs, PR activities, emailers, and campaigns

• Execute branding initiatives including hoardings, events, ATL/BTL activities, and expos

• Manage vendors, agencies, and media partners; evaluate campaign impact

• Partner with Sales, CRM, and leadership teams for launches and brand promotions

• Achieve sales targets through lead conversion and customer referrals

• Handle all inbound leads and ensure regular follow-ups and closures.

• Coordinate with CRM for post-sale documentation and collections

• Maintain booking data, competitor analysis, and audit reports

• Ensure effective usage of Sell.do and timely ERP updates

• Monitor, control, and optimize marketing and sales budgets

• Strong understanding of Bangalore real estate market

• Proven experience in ATL/BTL marketing, digital campaigns, and sales closures

• Excellent communication, interpersonal, and negotiation skills

Skills Required