Job Description

Job Title: Senior Manager Marketing Operations
1. Overview: The Senior Manager Marketing Operations will play a pivotal role in driving the marketing strategy and initiatives to optimize operations across multiple channels. The objective is to enhance brand awareness, increase market share in B2B segments, and support product launches in alignment with business goals. The individual will be responsible for managing teams, improving processes, and ensuring that marketing campaigns are executed effectively and efficiently.
2. Key Responsibilities:

• Develop, implement, and oversee marketing operations strategies and initiatives aligned with business objectives.
• Manage and mentor the marketing operations team, fostering a culture of collaboration and high performance.
• Coordinate with cross-functional teams, including sales, product development, and supply chain, to streamline processes from pre-sales to post-sales.
• Analyze market trends to identify opportunities for B2B marketing and export market development.
• Facilitate the launch of new products and ensure brand consistency across all institutional branding efforts.
• Oversee the coordination of supply chain and dispatch operations to ensure timely delivery of marketing materials.
• Track and report on the effectiveness of marketing campaigns, providing data-driven insights for continuous improvement.

3. Technical Skills:

• Proficient in Marketing Automation tools and Customer Relationship Management (CRM) software.
• Familiarity with analytics platforms for tracking performance metrics (e.g., Google Analytics, HubSpot).
• Strong understanding of digital marketing channels and strategies, including SEO, PPC, and social media marketing.
• Knowledge of supply chain management software and practices.
• Skills in project management tools and methodologies.

4. Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 7-10 years of experience in marketing operations, preferably in a B2B environment.
• Proven track record of managing complex marketing projects from inception to completion.
• Experience with budget management and resource allocation.

5. Skills & Experience:

• Strong background in Business Development operations, focusing on strategic growth initiatives.
• Demonstrated expertise in B2B Marketing & Export Market Development with a robust understanding of international market dynamics.
• Proven ability in Pre-sales & Post-sales Operations, ensuring customer satisfaction and loyalty.
• Experience in Supply Chain & Dispatch Coordination, enhancing operational efficiencies.
• Successful history of Product Launch & Institutional Branding, with a creative approach to brand positioning and messaging.

Join our team as a Senior Manager Marketing Operations and lead our marketing strategies to new heights. If you are passionate about driving operational excellence and have a proven ability to manage diverse teams toward success, we would love to hear from you!