Job Description

Experience Required
8-12
Location
Mumbai
Role Type
Full Time

Responsibilities

Define and maintain a compelling brand identity and positioning that resonates with the target audience and remains consistent across all marketing channels and touchpoints. Oversee the creation of impactful marketing content, collateral, and presentations. Develop, execute, and manage multi-channel marketing campaigns including digital marketing, PPC, SEM, content marketing, social media, email marketing, PR, events, webinars, and more. Lead the overall marketing strategy including branding, positioning, messaging, and go-to-market plans aligned with company growth and market positioning. Be MQL-driven and budget-driven with strong expertise in lead generation, nurturing, demand generation campaigns, SEO/SEM strategies, and conversion optimization. Adopt a process-driven approach: plan, budget, report, analyse, and improve. Hire, guide, and manage a high-performing marketing team, ensuring optimal resource allocation and measurable ROI. Maintain a clean, organized, and properly updated CRM. Ensure the company website runs smoothly, remains updated, and supports ongoing campaigns. Collaborate closely with sales to align marketing and sales objectives, optimize lead handoff, and enhance sales enablement materials. Understand and build ICPs and customer personas for software and SaaS business models. Analyse market trends, competitive landscape, and customer insights to refine marketing strategies. Drive thought-leadership initiatives such as whitepapers, industry reports, and speaking opportunities. Collaborate with external agencies, partners, and vendors to strengthen marketing efforts. Stay updated on industry trends, technologies, and best practices to maintain a competitive edge. Build strategic partnerships and alliances with industry stakeholders, influencers, and organizations to enhance visibility and expand reach.

Qualifications

7+ years of experience in senior B2B marketing roles in the software industry, preferably SaaS. Proven ability to drive successful marketing strategies and campaigns with measurable ROI in a tech/SaaS environment. Strong leadership experience managing and mentoring marketing teams. Demonstrated experience in demand-generation campaigns to drive acquisition, engagement, and retention. Expertise in SEO, SEM, PPC, and conversion optimization to generate and nurture qualified leads. Experience leading content teams, including strategy and execution. Experience managing participation in industry events. Strong capability in monitoring and reporting on marketing performance metrics and KPIs. Excellent project management skills with the ability to handle multiple initiatives. Data-driven decision-making mindset with strong analytical abilities. Proficiency in marketing automation platforms such as Zoho and HubSpot. Experience in partnership development and high-level analyst interactions. Strong background in conducting market research and competitor analysis to identify opportunities and risks. Existing vendor network for marketing requirements such as film production, merchandise, and events. Exceptional communication and presentation skills. Strong organizational skills with high attention to detail. * Updated knowledge of SaaS and technology industry trends.