Job Description

Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership.

We are seeking a dynamic and creative

Senior Manager - Marketing, Digital Business

to lead our cosmetic brand's marketing strategy across General Trade (GT), Modern Trade (MT), E-commerce, and B2B channels. The ideal candidate will be responsible for planning and executing product launches, digital marketing campaigns, brand awareness programs, influencer tie-ups, and sales-driven promotions.

Responsibilities:

Develop and execute 360 marketing plans for product launches and brand campaigns Oversee social media, influencer marketing, and content strategy Plan and execute trade marketing initiatives and visibility across retail & modern trade Coordinate with product development, sales, and design teams for GTM strategy Analyze campaign performance and provide actionable insights for ROI improvement Handle marketing budgets, vendor negotiations, and agency management Monitor beauty trends, competitor analysis, and customer preferences Build brand recall, loyalty, and engagement in a competitive cosmetic space
Job Type: Full-time

Pay: ?125,000.00 - ?175,000.00 per month

Schedule:

Day shift
Education:

Master's (Preferred)
Experience:

10 key typing: 10 years (Required)
Work Location: In person

Expected Start Date: 31/08/2025