Sr. Marketing Manager (Mall Management )
- Events & activation
- Prepare quarterly/half yearly/ annual marketing calendar based on region.
- Increase in footfall & revenue in entertainment section through corporate tie-ups.
- Responsible for driving corporate sales, bulk bookings of entertainment category at the center
- Branding & communication - newspaper campaigns, radio campaigns, outdoor campaign & BTL activation also interaction with retailers via newsletter & employee mailers
- PR activities - Create PR strategy to achieve stated objective & manage PR agencies.
- Develop relationship between media & the mall.
- Draft press releases for company
- Retailers interaction (PD)
- Budgeting & strategy
- Social media/ Digital marketing - Identify & brief the agencies for required application.
- Increase interaction on the digital space including Facebook marketing.
- Promotion of events via digital channel
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