Senior Manager Marketing, Luxe

Year    Mumbai, Maharashtra, India

Job Description

For 115 years, L'Oreal, the world's leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L'Oreal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L'Oreal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.
Present in India since 1994, L'Oreal India is a 100% subsidiary of L'Oreal S.A. Today, L'Oreal India is present on all distribution channels with 26 brands, available in consumer channels (L'Oreal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oreal Professionnel, Matrix, Kerastase, Redken); in selective distribution (Kiehl's, Lancome, Yves Saint Laurent), CeraVe in pharmacies and drugstores, and perfumes and make-up sold through L'Oreal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).
L'Oreal India employs more than 1,800 people in its offices in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka).
In India, L'Oreal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. Our efforts are aimed at improving the condition of marginalized communities, empowering women, and fostering sustainable development. In addition to the group's CSR commitments, L'Oreal's brands (L'Oreal Paris, Garnier, Maybelline New York, Kerastase, Matrix, L'Oreal Professionnel) are also leading community impact initiatives in India.
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
L'Oreal's Luxury Division is looking for a Senior Product Manager. In this role, you will define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship You should have a minimum of 6-8 years of professional experience in operational marketing, product development and digital marketing. Prior experience in beauty, lifestyle luxury goods or services will be advantageous. The location of the job will be in Mumbai.
This position will report into the Brand Head.
To develop BU's brand portfolio and image, turnover and profitability in the local market.

  • Build the brand to accelerate business growth and transform the go to market model to win share.
  • Build strong partnerships with key retailers and other partners & stakeholders - internal and external - to develop and execute winning strategies for the brand.
  • Lead the team in establishing the Brand as true, differentiated luxury brand in India, winning the hearts and minds of our target consumers & shoppers with relevant storytelling, standout service and personalized O+O experiences. Be willing to be hands on to ensure capability development and excellence in execution at every touchpoint.
  • Focus, coach and guide the team on the core priorities of building a consumer first, digital first brand & business which will enable the sustainable growth of the brand in the coming 2-3 years.
  • Develop capability especially in P&L management, commercial excellence and coaching and team management; leveraging the full network of resources available to you to invest fully in the growth and development of the brand.
  • Manage and is accountable for the BU's / Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
  • Define, implement and monitor marketing activity (launches, renovations, repositioning of products, media, competitor analyses, field activities...)
Key success factors:
  • Passion for beauty
  • Creative and strong aesthetics inclination
  • Attention to detail and operational excellence
  • Creative Conceptualisation for communication
  • Analytics and insights skill
Key Relationships:
  • Internal Interactions - Sales, Digital, Education, Supply Chain, Purchase, Merchandising, Finance teams
  • External Interactions - Advertising, PR and Digital partners
Professional and Technical Competencies:
MARKET & CONSUMER INSIGHT
  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise
ACTIVATION EXCELLENCE
  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
  • Creates collaboration for bigger success
  • Shares & leverages best practices
Physical Demands (e.g. % travel):
  • Travel will be need based
Education:
  • Relevant experience / MBA
L'Oreal is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oreal closely prohibits discrimination against any employee or applicant for employment because of the individual's race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

Skills Required

PR
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Job Detail

  • Job Id
    JD5191965
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year