Job Description

: Senior Marketing Manager - Digital Marketing
Company Overview:
As a prominent leader in the field of medical education, research and point of care, Wolters Kluwer India is seeking a highly qualified and experienced Senior Marketing Manager - Digital Marketing to join our dynamic team. We are a global provider of information, software, and services specializing in the healthcare and education sectors. This role offers an exciting opportunity to shape and drive the future of digital education products in the medical space, especially in the B2B segment
Position: Senior Marketing Manager - Digital Marketing - Medical (Education, Research and Care)
Location: Gurgaon
Role Overview:
We are looking for an experienced B2B marketing and demand generation leader to drive high-velocity pipeline creation for Wolters Kluwer's Health business in India. The ideal candidate combines strategic GTM planning, hands-on digital execution, and commercial accountability to support sales across hospitals, medical colleges, Pharma companies, and healthcare institutions. This is a business-critical role where success is measured by pipeline influence, marketing-attributed revenue, and digital growth outcomes.
Responsibilities:
1. Pipeline & Demand Generation

• Build and accelerate ~$2-$2.5M annual pipeline for the Health portfolio.
• Run integrated demand programs targeting hospitals, medical institutes, Pharma companies, and healthcare providers.
• Execute campaigns through ABM, webinars/events, paid & organic digital channels, thought leadership and email automation.
• Improve lead quality, SQL/MQL velocity and opportunity progression in partnership with Sales.

2. Digital Marketing & Marketing Operations

• Plan and execute digital campaigns across paid social, search, display, email, automation and CRM.
• Track and optimize ROI, CAC, attribution, funnel leakage and key conversion metrics.
• Build performance and spend dashboards with clear visibility on pipeline contribution and forecast.
• Roll out WhatsApp for Business and other digital engagement workflows for lead nurturing and retention.

3. GTM for Health Education & Medical Content

• Support both digital subscription and print product adoption across medical education and clinical learning.
• Lead awareness and engagement programs to build usage, trial and conversion for platforms such as clinical knowledge tools, medical research databases and eBook subscriptions.
• Partner with Sales on top-account strategies and customer-facing campaigns that accelerate deal closure.
• Collaborate closely with sales and market research teams to understand market demands and gather customer feedback for refining product offerings.
• Engage with key clients, partners, and stakeholders to identify new business opportunities and foster strong relationships.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in the medical education space.
• Utilize market intelligence to identify gaps, new opportunities, and potential areas for innovation

4. Brand & Content Leadership

• Scale Wolters Kluwer Health's market footprint across digital channels with strong messaging and storytelling.
• Drive creation and distribution of high-quality content including landing pages, case studies, customer stories, newsletters, video creatives, and campaign collateral.
• Ensure brand consistency across campaigns and audience segments.

5. Team & Cross-Functional Leadership

• Lead and coach a high-performing marketing team.
• Collaborate with Sales, Product, Customer Success, FP&A, Operations and global marketing.
• Report campaign performance and pipeline outcomes to senior leadership with transparency and predictability.

Skills & Tools
Required

• Proven success in pipeline-linked B2B demand generation
• Marketing automation (Marketo or similar) & CRM (Salesforce preferred)
• Paid media campaign execution (LinkedIn/Meta/Google)
• Marketing analytics, attribution, reporting and forecasting
• Strong copywriting, messaging and content direction

Nice to Have

• WhatsApp marketing automation workflows
• Familiarity with AMS and eCommerce paid spending for revenue growth
• Healthcare / Pharma / medical education industry exposure

Experience

• 12+ years of B2B digital marketing and demand generation experience
• Experience marketing digital/ SaaS/ knowledge solutions preferred
• Background in healthcare/ Pharma/ hospitals/ medical education is a strong advantage
• Experience managing agencies and working with global stakeholders

Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you--not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills Required