Job Description

Position: Senior Manager - MarketingLocation: GurgaonEducation: MBA in Marketing, Advertising, or Mass Communication from a reputed instituteWe have been retained by a well-established organization in the services sector to identify a Senior Manager - Marketing who will lead end-to-end brand, media, and communication initiatives across India.About the Client:Our client is a reputed multi-city player in the consumer and education services space, known for innovation in outreach and brand positioning. As part of their strategic expansion, they seek an experienced marketing professional to enhance brand presence across traditional and digital platforms.Role Overview:The Senior Manager - Marketing will be responsible for conceptualizing and executing integrated marketing campaigns across offline and digital channels. The ideal candidate will bring a strong creative sense, hands-on execution capability, and proven experience in building brand identity and awareness at a national level.Key Responsibilities:- Design and implement a pan-India outdoor media strategy involving print, hoardings, radio, and TV.- Develop and manage monthly content calendars and social media strategies across platforms.- Oversee the release of aesthetically compelling and brand-consistent print advertisements.- Handle end-to-end execution of radio and television advertising campaigns.- Create and update promotional materials including sales aids, brochures, posters, standees, signages, etc.- Collaborate closely with the sales team to support field initiatives through targeted outdoor campaigns.- Lead vendor negotiations, and coordinate with creative teams and external design agencies.- Direct video and photo shoots, ensuring brand alignment and high-quality output.- Ensure branding materials meet design, quality, and delivery specifications.- Monitor competitor marketing activities and propose counter-strategies.- Use performance metrics to optimize campaigns and content for greater reach and engagement.- Craft compelling visual narratives and marketing stories to enhance brand identity.- Maintain strong proficiency in MS Excel and other MS Office tools.Required Skills & Tools Expertise:- Deep understanding of print design and layout standards- Proficiency in Adobe Creative Cloud: Photoshop, Illustrator, Premiere Pro, and After Effects- Strong creative storytelling skills and visual design sensibility- Analytical thinking and experience with campaign performance evaluation- Excellent communication and presentation skills- Collaborative mindset and experience working with cross-functional teams (ref:updazz.com)

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