Job Description

Senior Manager Market ResearchMarket Research Job Purpose : 1. Improve Understanding of the Customers and Markets 2. Provide media planning, analytics and data support to other marketing verticalsKey Responsibilities Functional Responsibilities : - Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making- Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports- Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head- Ensure timely preparation of quality research reports for effective decision making- Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management- Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealersJob Requirements Qualifications MBA/PGDM from Tier I/II B-SchoolExperience Minimum 6+ years in Research Management Role. Preferably from a product based companyFunctional Competencies- Strong understanding of Consumer / Channel partners behavior and marketing- Hands on exp in Experimental, non-experimental and quasi-experimental research designs- Good in Sampling theory and practice, Survey research and questionnaire design- Basics of data processing, tabulation and data management- Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods- Exposure to Usage of Technology to conduct large scale researches- Experienced in Employee Surveys- Good in Report writing, ability to give & take effective briefs- Strong reporting and presentation skills along with probing & interviewing capabilitiesBehavioral Competencies- Critical thinking and analysis- Meticulous planning and execution- Ability to analyze information from various sources- Ability to draw patterns and inferences from large data setsJob Type : PayrollCategories : Market Researcher (Admin Support)Must have Skills : - Market Research- Design- Interviewing- Data Processing- 15 - 25 Lakh/Year (Annual salary)- Longterm (Duration)- Onsite Chennai, Tamil Nadu, India (ref:updazz.com)

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