Job Description

Senior ManagerEXL/SM/1503208


ServicesGurgaon
Posted On
08 Oct 2025
End Date
22 Nov 2025
Required Experience
2 - 10 Years



Basic Section
Number Of Positions


2


Band


C2


Band Name


Senior Manager


Cost Code


D008023


Campus/Non Campus


NON CAMPUS


Employment Type


Permanent


Requisition Type


New


Max CTC


1000000.0000 - 3000000.0000


Complexity Level


Not Applicable


Work Type


Hybrid - Working Partly From Home And Partly From Office


Organisational
Group


Analytics


Sub Group


Banking & Financial Services


Organization


Services


LOB


Banking & Financial Services


SBU


Analytics


Country


India


City


Gurgaon


Center


Gurgaon-SEZ BPO Solutions




Skills
Skill


SQL
MARKETING ANALYTICS


BANKING DOMAIN


Minimum Qualification


B.TECH/B.E


Certification


No data available

About the Role:

We are looking for an experienced Marketing Modeling Specialist to join our dynamic team. The ideal candidate will have a strong background in banking analytics, preferably working with APAC banks or fintechs, and will play a key role in transforming data into actionable marketing strategies to drive customer acquisition, engagement, and retention.

Key Responsibilities:

Analyze customer and product data from banking portfolios to generate actionable marketing insights. Design, implement, and track marketing campaigns targeted to retail and commercial banking customers. Develop segmentation strategies/models to identify high-potential customer segments and cross-sell opportunities. Collaborate with marketing, product, and data teams to design experiments and measure campaign effectiveness (e.g., A/B testing, holdout groups). Present analytical findings and recommendations to stakeholders to guide marketing strategy and investment decisions. Monitor and report on key marketing KPIs, campaign ROI, and customer behavior trends. Leverage advanced analytics tools (SQL, Python, R, Tableau, etc.) to automate reporting and build dashboards. Use Machine Learning to build sophisticated models predicting customer churn, propensity to buy, next best action etc.

Requirements:

Minimum 2

+ years of experience

in

marketing analytics

, preferably in the banking or financial services domain. Strong understanding of credit products,

customer lifecycle, and marketing strategies

within APAC banks or fintechs. Proven experience in data extraction, data wrangling, statistical analysis, model development & documentation, including securing approvals with legal and model governance teams. Proficiency in

SQL

and at least one statistical programming language (Python or R). Experience with BI tools (e.g., Tableau, Power BI) to visualize and communicate insights. Strong business acumen and ability to translate data insights into strategic recommendations. Excellent communication and stakeholder management skills.

Education:

Bachelors or Masters in quantitative field such as Economics, Statistics, Finance, Mathematics

Workflow
Workflow Type


L&S-DA-Consulting