Job Description

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Job Title: Marketing Analytics Specialist (Banking Analytics)
Experience: 4+ years
Location: Gurgaon/Bangalore/Pune
Work Mode: Hybrid
About the Role:
We are looking for an experienced Marketing Analytics Specialist to join our dynamic team. The ideal candidate will have a strong background in banking analytics, preferably working with US banks or credit unions, and will play a key role in transforming data into actionable marketing strategies to drive customer acquisition, engagement, and retention.
Key Responsibilities:

• Analyze customer and product data from banking portfolios to generate actionable marketing insights.
• Design, implement, and track marketing campaigns targeted to retail and commercial banking customers.
• Develop segmentation strategies/models to identify high-potential customer segments and cross-sell opportunities.
• Collaborate with marketing, product, and data teams to design experiments and measure campaign effectiveness (e.g., A/B testing, holdout groups).
• Present analytical findings and recommendations to stakeholders to guide marketing strategy and investment decisions.
• Monitor and report on key marketing KPIs, campaign ROI, and customer behavior trends.
• Leverage advanced analytics tools (SQL, Python, R, Tableau, etc.) to automate reporting and build dashboards.
• Use Machine Learning to build sophisticated models predicting customer churn, propensity to buy, next best action etc.

• Minimum 4+ years of experience in marketing analytics, preferably in the banking or financial services domain.
• Strong understanding of credit products, customer lifecycle, and marketing strategies within US banks or credit unions.
• Proven experience in data extraction, data wrangling, and statistical analysis.
• Proficiency in SQL and at least one statistical programming language (Python or R).
• Experience with BI tools (e.g., Tableau, Power BI) to visualize and communicate insights.
• Strong business acumen and ability to translate data insights into strategic recommendations.
• Excellent communication and stakeholder management skills.
• Notice period: Max 60 days. immediate joiners preferred.

• Bachelors or Masters in Quantitative field such as Economics, Statistics, Mathematics
• BTech/MTech/MBA from Tier 1 colleges (IIT, NIT, IIM)