Job Description

Position Summary

The Senior Manager(Growth & Integrated Marketing) will own end-to-end marketing effectiveness across digital performance marketing, search (SEO & SEM), and conventional/on-ground marketing initiatives.

This is a senior individual contributor role with strategic and execution governance, responsible for marketing ROI, lead quality, brand consistency, and campaign effectiveness across all centers.

Key Responsibilities

1. Performance Marketing & Growth Ownership

Own paid acquisition strategy across:

Google Search, Display & Performance Max Meta paid platforms LinkedIn (for B2B / employer branding where applicable) Define and monitor CPL, CAC, ROI benchmarks Drive continuous optimization and budget efficiency

2. SEO & Search Strategy

Own enterprise-level SEO strategy:

Technical SEO On-page and content-led growth Local SEO for multi-city centers Improve keyword rankings, organic traffic, and discoverability

3. Website, Landing Pages & Conversion Funnels

Own marketing-led website performance Drive improvements in: Landing page conversion Enquiry journeys Funnel drop-offs Coordinate UX and technical enhancements with vendors/partners

4. Conventional & On-Ground Marketing Execution

Plan and oversee:

Centre launch marketing Local area marketing Society activations, school tie-ups campaigns, BTL initiatives Ensure alignment between Ipsaa's brand strategy and centre-level execution Track effectiveness of on-ground activities on enquiries and admissions

5. Creative Agency & Vendor Liaison

Act as the primary liaison for:

Creative agencies Media and print vendors Marketing collateral partners Own briefing, timelines, quality checks, and final approvals Ensure brand consistency across all digital and physical collaterals

6. Marketing Analytics, Dashboards & Leadership Reporting

Build and own leadership-level dashboards Track channel-wise performance, ROI, and lead quality Present weekly, monthly and quarterly marketing reviews Forecast budgets with reporting managers and derive expected outcomes

7. Brand Governance & Communication Ethics

Ensure kids sensitive, and parent-appropriate communication Maintain consistency of brand voice across all touchpoints Protect brand trust in all campaigns and materials

Experience & Skills

6-9 years of experience in performance and integrated marketing Strong expertise in Google Ads, SEO, analytics tools (GA4 and Old Google Analytics, Search Console) Proven experience in conventional / BTL marketing execution Strong agency and vendor management capability High ownership, structured thinking, and leadership communication
Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

Cell phone reimbursement Paid sick time Paid time off Provident Fund
Work Location: In person