Job Description

Senior Manager - E-Commerce Marketing
Location: Mumbai
Function: E-Commerce Marketing
Reports to: Chief - E-Commerce
Team: 2 Direct Reportees
Experience Required: 6-8 Years (FMCG - Non-Food)
About the Role
We are looking for a dynamic and consumer-focused E-Commerce Marketing professional with strong exposure to both on-platform and off-platform marketing. The ideal candidate should come with a solid foundation in GT Sales & Marketing and hands-on experience in key account management across Modern Trade, E-Com, or Quick Commerce. This role will lead digital growth initiatives and drive visibility, conversion, and performance across e-commerce platforms.
Key Responsibilities
Develop and execute end-to-end E-Commerce marketing strategies across key platforms.
Lead both on-platform initiatives (AMS, visibility, merchandising, SEO/SEM, content optimization) and off-platform activities (digital campaigns, performance marketing, influencer marketing).
Work closely with platform teams to drive monthly plans, visibility agreements, and growth projects.
Manage platform operations including listings, content, ratings & reviews, and traffic-building initiatives.
Collaborate with GT Sales & Marketing teams to bring consumer insights and brand priorities into e-commerce planning.
Drive performance analytics, reporting, and ROI measurement for all marketing activities.
Manage key account relationships across Modern Trade/E-Com/Quick Commerce to drive joint business plans.
Lead and mentor a small team to deliver business and marketing outcomes.
Coordinate with cross-functional teams including brand marketing, supply chain, finance, and category teams.
Ensure consistency of brand messaging, content, and campaigns across all digital touchpoints.
Qualifications & Experience
6-8 years of experience in FMCG (Non-Food) with a mix of:
GT Sales & Marketing
Key Account Management (Modern Trade/E-Com/Quick Commerce)
E-Commerce Marketing
Strong understanding of platform ecosystems, digital tools, and performance marketing metrics.
Proven experience in both on-platform and off-platform marketing is a must.
Strong analytical skills with the ability to interpret data and convert insights into strategy.
Excellent communication, stakeholder management, and team leadership skills.
Key Competencies
Digital & E-Commerce expertise
Brand understanding & consumer insight
Cross-functional collaboration
Analytical and problem-solving ability
Strong communication and presentation skills
Team leadership and project management

Skills Required