Job Description

About the client:

- Company Name: One of theleading consumer durable company

- Industries: Consumer Durables, FMCG / Foods / Beverage, Automobile

- Company Type: Forbes Global 2000

- Funding Stage: Other

- Headquarter Location: Delhi NCR

- Nature of Offering: Product

- Founding Year: 1900

- No of Employees: 501-1000

Sr Manager Digital Marketing

Reporting to: Head Marketing

- MBA from Premier institute with 3-4 years of experience preferred.

- Prefer a candidate having experience in performance marketing campaign and growth marketing

Location: Mumbai

Job Profile:

- Lead the company\'s foray into the digital space with the objective of customer engagement, acquisition and retention.

- Responsible for all aspects of website management, demand generation, user acquisition and driving conversions.

- Setup, own and drive the integrated CRM approach with objective of customer retention

- Build a seamless consumer engagement model for company using the First Party Data procured from the website

- Optimise the user journey on the website aiming for higher consumer engagement and conversions

- As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams.

- Well versed with performance marketing - online customer acquisition and retention campaigns.

- Background knowledge of working/developing sites and exposure to Technology -Shopify/Magento/SAAS based platform etc. will be a plus.

- Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics.

- Data Analytics and activation - Use the first party data/big data to segment the consumer, integrate it with the CRM system and disseminate content for retargeting

- Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus.

- Problem Solving, Data analysis, Project management, Process Monitoring, etc.

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