Job Description

Roles & Responsibilities: Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionables Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs Analyze data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies Develop and manage a team of permanence specialists Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns Lead strategy design to implementation on always on performance campaigns Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis. Create campaign yearly calendar, plan budgets & guide team to achieve the targets Skill Set required: Hands on experience in managing Facebook ads manager, Google analytics, Appsflyer/Branch. Proficiency in excel is a must Strong written and verbal communication Strong ownership to see the task to completion while insisting on highest standards. Customer centric approach to solve key business problems Strong analytical skills to take key logical decisions. Great team worker & easy to approach Experience & Educational Requirement Grad/MBA from Tier 1 institute with 5+ years of experience in B2C/Startup Companies Behavioral Attributes: Strong ownership to see the task to completion while insisting on highest standards. Customer centric approach to solve key business problems Strong analytical skills to take key logical decisions. Great team worker & easy to approach

foundit