- Create the digital strategy for the portfolio of brands backed with a powerful unifying purpose, nutrition credentials and amazing food creations.- Identify key priorities across domains - Search, Social, Video, Content & Ecomm to amplify key brand communication and think and leverage full funnel planning.- Work with brand teams and cross-functional teams to leverage digital as a media vehicle for all brands.- Oversee and lead the digital deployment of brand campaigns across platforms. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Work with brand team to think Digital First and guide them to create platform-fit digital assets.- Build Company credentials on nourishment and recipes via Content Marketing and Influencer Marketing- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to build 1st party data pool (ref:updazz.com)
updazz .com
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