Job Description

Ready to shape the future of work?

At Genpact, we

don't

just adapt to change--we drive it. AI and digital innovation are redefining industries, and

we're

leading the charge. Genpact's

AI Gigafactory

, our industry-first accelerator, is an example of how

we're

scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI

, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team

that's

shaping the future, this is your moment.

Genpact (NYSE: G) is an

advanced technology services and solutions company that delivers

lasting

value for leading enterprises

globally.

Through our

deep business knowledge, operational excellence, and

cutting-edge solutions -

we help companies across industries get ahead and stay ahead.

Powered by curiosity, courage, and innovation

,

our teams

implement

data, technology, and AI

to

create tomorrow, today.

Get to know us at

genpact.com

and on

LinkedIn

,

X

,

YouTube

, and

Facebook

.

Inviting applications for the role of

Senior Manager -

Digital Analytics Lead

We are

seeking

a highly skilled and experienced Digital Analytics Lead to drive data-driven decision-making across our web, social, paid media, campaign initiatives

, as well as relevant offline channels

.

T

his role is critical in ensuring the accuracy, integrity, and accessibility of our digital analytics. The ideal candidate will be a strategic thinker with a strong technical background, excellent communication skills, and a proven ability to translate data into actionable insights.

Responsibilities

Web Analytics Leadership:

Serve as the primary point of contact for all web analytics needs, including ad hoc reporting, executive requests, and web performance analysis.

Consistently

monitor

web traffic and engagement data to

identify

issues, leading on root cause analysis and remedial action planning

Maintain and steward our AB Testing Program (VWO or similar platform), ensuring proper test structure, analysis, and

utilization

.

Oversee Cookie Governance, collaborating with Legal and other stakeholders to

maintain

compliance and transparency.

Manage Google Tag Manager (GTM), ensuring proper implementation, data collection, and tag deployment.

Develop and

maintain

a source of truth for web channel performance, providing insights to upper management.

Stay abreast of industry trends in website optimization and performance and provide input to strategy and planning

regarding

how we benchmark and can improve performance

Collaborate with the web team on BAU optimization including SEO, CRO etc

Social Analytics Expertise:

Provide senior-level

expertise

in social reporting, audience understanding, and data analysis.

Oversee the work of social media analysts, ensuring data accuracy and insightful reporting.

Connect social reporting with wider performance metrics, particularly for new social workstreams.

Respond quickly to urgent data requests from US-based leadership.

Contribute to the development and execution of the new social strategy through data-driven insights.

Paid Media Analytics:

Provide visibility into paid media and campaign web data, including web lead, conversations, and inflow data.

Maintain historical knowledge of data gaps, troubleshooting methods, and expected resolutions.

Possess deep knowledge of Google Analytics, Google Tag Manager, and Google Search Console (including GA4 migration).

Oversee pixel placement and collaborate with relevant teams on implementation.

Analyze

campaign

A/B testing results and provide actionable recommendations.

Serve as a liaison between paid media and the

MarTech

Analytics team.

Provide analytics support for critical digital topics such as cookies, MCI integration, attribution modelling, SEO/SEM strategy, UTMs, and enhanced conversions.

Oversee landing page, form fill, and other web QA and UAT processes.

Manage scorecard data updates and recurring cross-channel digital reporting.

Campaign Analytics:

Lead competitive intelligence efforts,

leveraging

tools like

or

Simila

rweb

.

Drive optimization of live campaigns through data analysis and insights.

Ensure a strong connection between web analytics and broader campaign metrics to provide complete performance narratives.

Partner with campaign strategy to deliver campaign testing frameworks for digital channels (web, paid, social, and outbound)

MarTech

Analytics:

Act as a strategic partner to the technology team, aligning analytics initiatives with technology roadmaps and ensuring seamless integration between digital analytics solutions and core tech

nology

platforms.

Collaborate to develop and

maintain

an operating model that fosters

synergy

between analytics and technology functions, supporting the execution of joint projects and long-term digital

objectives

.

Ensure continuity of MCI data ingestion into GBQ and manage connector users.

Manage GA4, including admin privileges, reporting, and scheduling reports.

Provide GA4 access to the team and manage UTM builder access for campaign tracking.

Oversee GTM training and ensure the platform is fully

utilized

by the

MarTech

team.

General Responsibilities:

Beyond surface-level reporting, this role is expected to champion the transformation of raw data into clear, actionable insights that directly inform strategy and day-to-day decision-making across the department. By proactively

identifying

opportunities, inefficiencies, and emerging trends, the analytics lead will empower teams to move from observation to action--bridging the gap between analysis and execution. Their recommendations will not only highlight what is happening, but also clarify why, and advise on the

optimal

course of action, ensuring analytics is not a function

operating

in isolation but a catalyst for measurable business impact.

Develop and

maintain

comprehensive documentation of analytics processes and configurations.

Train and mentor junior analysts, fostering a data-driven culture within the organization.

Stay

up-to-date

with the latest trends and technologies in digital analytics.

Collaborate with cross-functional teams to define key performance indicators (KPIs) and develop reporting dashboards.

Qualifications we

seek

in you!

Minimum Qualifications

Bachelor's degree in a related field (e.g., Statistics, Mathematics, Marketing, Computer Science).

Y

ears of experience in digital analytics, with a proven

track record

of success.

Expertise

in Google Analytics, Google Tag Manager, and other web analytics platforms.

Strong understanding of social media analytics and paid media metrics.

Experience with A/B testing platforms (e.g., VWO, Optimizely).

Proficiency

in data visualization tools (e.g., Tableau, Power BI).

Excellent communication, presentation, and interpersonal skills.

Ability to work independently and as part of a team.

Strong problem-solving and analytical skills.

Experience with cookie governance and data privacy regulations.

Preferred Qualifications/ Skills

Master's degree in a related field.

Experience with cloud-based data warehouses (e.g., Google

BigQuery

, Amazon Redshift).

Experience with statistical modelling and machine learning techniques.

Experience managing and mentoring a team of analysts.

Why join Genpact?

Be a transformation leader

- Work at the

cutting edge

of AI, automation, and digital innovation

Make an impact

- Drive change for global enterprises and solve business challenges that matter

Accelerate your career

- Get hands-on experience, mentorship, and continuous learning opportunities

Work with the best

- Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture

- Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's

build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race,

color

, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants

are not required to pay to participate

in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

JobSenior Manager

Primary LocationIndia-Gurugram

Education LevelBachelor's / Graduation / Equivalent

Job PostingAug 21, 2025, 11:13:53 PM

Unposting DateSep 21, 2025, 1:29:00 PM

Master Skills ListCorporate

Job CategoryFull Time