Job Description

Department
Category - Crop Care
Job posted on
May 06, 2025
Employment type
AS-IN-OR

Do you want to be part of a fast-growing tech startup
building innovative and sustainable technology in the Agriculture sector and working on the projects that define the larger outcome for generation

About AgroStar:

AgroStar is India's foremost AgTech start-up with a mission of #HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming & limited access to great quality farm inputs.


Today AgroStar provides full-stack solutions to millions of farmers across 11 Indian states via an omnichannel approach. Along the journey, we have built India's largest agronomy advisory center, a highly engaged digital farmer network with over 9.5 million users, and a retail network of 8500+ stores. These technology-enabled channels work together to help farmers produce better and achieve higher price realizations by providing appropriate advice, timely input delivery, and output market linkages.


In March 2022, we acquired INI Farms, and with this, we are now exporting our farmer's produce to over 20+ countries across the globe.


With massive synergies across the value chain to unlock, we are excited about our next exponential growth phase while being more mission-focused than ever! #HelpingFarmersWin!


Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit.

The Role:

We are looking for a seasoned Product Management leader to drive the growth of AgroStar's

Crop Protection portfolio

across India. This is a high-impact role for someone who understands the CP landscape deeply and is excited by the challenge of scaling the portfolio to
1,000 Cr by FY30. The ideal candidate is commercially astute, has strong strategic and execution skills, and is confident operating in cross-functional leadership environments.

Own and drive the end-to-end strategy

for the Crop Protection category ( Insecticides/ Herbicides/Fungicides) with a clear focus on scalable revenue growth. Lead

portfolio planning, pricing strategy, lifecycle managemen

t, and margin optimization. Identify product gaps and opportunities, and drive new product introductions in collaboration with Regulatory, Marketing, and Field Sales teams.

Build and execute go-to-market (GTM) strategies that enhance product visibility, farmer adoption, and channel engagement.

Monitor and optimize portfolio contribution by focusing on high-potential products and addressing slow-moving products.

Lead market analysis, segmentation, and farmer insights research to guide strategic and tactical decisions.

Track and respond to industry trends, regulatory changes, and competitor activity, shaping proactive responses.

Collaborate closely with Sales, Marketing, and Regional teams to ensure strategy execution aligns with ground realities.

Design and deliver product and market training to Sales and Field teams

to ensure alignment, confidence, and effective product push.

Proficient in business analytics (Excel, PowerPoint) and stakeholder communication

Play a key role in strengthening AgroStar's brand equity in the Crop Protection ecosystem.

Qualifications

we look for:

8-10+ years of experience in Crop Protection Product or Category or Crop Management with a proven stint in portfolio growth.

Experience in Product Management, Marketing at Head Office roles within the

Crop Protection

industry only. Deep domain knowledge of

Insecticides, Herbicides, Fungicides

, and associated regulatory and commercial dynamics. Proven track record of managing large portfolios, launching new products, and driving sustainable revenue growth. Strong data orientation with proficiency in

MS Excel and PowerPoint

- must be able to independently analyze data and present strategic recommendations. Sound understanding of product lifecycle, pricing strategies, market development, and GTM execution. Excellent communication and stakeholder management skills - should be able to confidently engage with senior leadership. High ownership, execution-focused mindset with the ability to lead cross-functional teams and operate in fast-paced environments. Exposure to PAN India markets and diverse agri-climatic zones is a must.

Most importantly, we are looking for passionate intrapreneurs who want to work at the grass root level, drive impact in India's biggest sector & Help Farmers Win!