Job Description

Who are we, you ask?Interviews can be hard, especially at top tech companies like Google, Facebook, and Netflix. Many candidates fall short simply because they arent adequately prepared. Thats where we come in. Our acclaimed courses specialize in interview preparation and transitioning into high-demand tech fields such as AI, ML, and Data Science. At Interview Kickstart, current and former hiring managers have guided over 17,000 tech professionals through transformative career journeys, ensuring their success in landing coveted positions. Think of us as the everything store for career transitions and interview skill development.How do we do that, you ask?We have a structured approach to interview success, which includes:

• Career Accelerator Course
• Comprehensive end-to-end courses and platform
• A roster of over 600+ instructors from leading Silicon Valley companies like Google, Facebook, Amazon, and Netflix
• A holistic approach that includes live classes, mock interviews, personalized coaching, resume refinement, career strategies, and invaluable referrals

Whats more exciting is - we are completely remote, and we are hiring the best people we can find regardless of geography.Role:As the Senior Manager of Growth Marketing, you will lead our email & whatsapp marketing strategy to engage our audience, nurture leads, and drive conversions. This role is crucial in delivering impactful, data-driven campaigns that enhance our brand and support business objectives. This role will play a significant role in scaling India business 0-1.Key Responsibilities:

• Develop and implement a comprehensive strategy to reactivate dormant leads ensuring alignment with the companys overall marketing objectives.
• Manage the journey orchestrations, including audience segmentation, A/B testing, automation, and performance analysis.
• Create engaging email & whatsapp content and design templates that resonate with our target audience.
• Analyze campaign performance metrics using tools like Hubspot , providing insights and recommendations for improvement.
• Drive creative excellence to uplift the performance of campaigns.
• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
• 5+ years of experience in email marketing, with a proven track record of driving results and managing complex campaigns.
• Strong knowledge of email & whatsapp marketing best practices, tools, and metrics.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and email service providers (e.g., Mailchimp, SendGrid).
• Excellent writing and communication skills, with the ability to craft compelling messages that drive engagement.
• Strong analytical skills and familiarity with data analysis tools to assess campaign effectiveness.
• Ability to lead projects, collaborate with cross-functional teams, and prioritize tasks in a dynamic environment.