Job Description

This role falls under Mandate 3:- Employees are expected to work from the office on all days out of their respective base locations. About the role:- Develop a strong team of creative writers and ideators. Obsess over ensuring on-brand consistent exe

This role falls under Mandate 3:- Employees are expected to work from the office on all days out of their respective base locations. About the role:- Develop a strong team of creative writers and ideators. Obsess over ensuring on-brand consistent execution across all brand touch-points including digital, corporate, BTL, ATL, retail and content. Be a true custodian of the Suprdaily brand! A strong bias for action and intent to translate ideas into great execution, is also key for this role. Stints on both sides i.e. advertising agency and a brand team is preferred for this role. 8+ years of experience. Job Responsibilities:- . Observe and understand how people behave, how homes work and what it means to create memorable, quirky and impactful - videos, postcards, merchandising, emailers, push notifications, print ads etc. . Think and research about every product we want to sell and what it means to our target audience. Insights come first! . Question every brief, line and creative. From "can the brief be better?" to "does this line align with our brand?". How else do we get the best work out! . Experiment with approaches, insights, ideas in every asset they work on - no matter how big or small. (Push notifications are crucial too!) . Ideate for a range of requirements. We want you to be able to come up with lines and campaigns! . Write, backspace, rewrite! All to perfectly craft the story behind our products, while, of course, meeting timelines. . Refine creatives and communication with the help of performance-related data. . Build and own the crafting of brand tonality, treatment, voice, and its expression in marketing communication. . Mentor the writers in the team and help them improve their craft. An additional responsibility is to expose the team to some great work within category or otherwise from India as well as across the world. . Manage clients and stakeholders expectations and deal with escalations if any. Desired Skillset:- . Industry professional with 8-10 years experience working on multiple national brands either on advertising side or client side . Ability to evaluate write and evaluate copy and also art . Leadership experience managing a team of creative writers . Collaborative work with senior art designers . Ability to handle diverse stakeholders and facilitate constructive discussion with candor . Experience working with large ATL campaigns . Large body of work across digital, video, outdoors and print . Masters from a reputed design/arts school "We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law"