Job Description

Publishing
Bengaluru (1005)

Position:

Senior Manager - Content Analytics, Digital Business

Purpose:

To drive data-led decision-making for content strategy and performance at SonyLIV by leading content consumption analysis, identifying actionable insights, and enabling smarter content investments, programming, and user engagement.

Education:

Bachelor's or master's degree in engineering, or a related field. MBA or advanced degree in Analytics/Business Intelligence preferred.

Experience:

10+ years' experience in Analytics, preferably in digital media, OTT platforms, or consumer tech.

Desirable experience:

Strong background in content performance analysis, predictive modelling, team and stakeholder management.

Position Interlinkages:

Internal: Product, Content, Marketing, Finance, Data Engineering, Business Intelligence External: Analytics vendors, research agencies, tech partners

Location:

Bangalore

Business/Channel/Function:

Digital

Key Responsibilities:

? Analyse viewership data to track content performance across originals, licensed, and acquired assets
? Build automated dashboards and KPIs to support content, programming, and acquisition teams
? Identify data gaps and critical pipeline failures, callout and collaborate with analytics and product teams to solve for the same
? Identify trends and insights to guide investment in genres, formats, languages, and talent
? Partner with Product and Marketing to optimize user engagement and retention through content
? Drive A/B testing and experimentation with new content and formats
? Lead a small team of analysts to ensure timely and high-quality delivery of insights
? Translate data into actionable business recommendations with clear ROI impact

Critical Competencies:

Advanced skills in SQL, Excel, Python/R, Power BI/Tableau/Looker Deep understanding of OTT/TV content metrics (completion rate, watch time, etc.) Strong storytelling, visualization, and presentation skills Strategic thinking with strong business acumen Proficient in configuring automated ETL pipelines for business KPI integration and transformation

Other Personal Characteristics:

Curious, detail-oriented, and data-obsessed Comfortable working in high-growth, fast-paced environments Excellent collaboration and communication skills Bias for action and outcome-oriented

Why join us?

Sony Pictures Networks

is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute- Ranked as one of the Great Places to Work for since years
- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
- ET Human Capital Awards 2021- Winner across multiple categories
- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!