Job Description

Designation - Senior Manager - Consumer Activation
Reporting TO - CDMO
Skills/ qualification/ experience: -
1. Industry knowledge: Strong understanding of activation and event. FMCG background
will be good to have
2. Creativity: Ability to think creatively and develop innovative and tech-based solutions
3. Collaboration and people management: Strong collaborative, partnership and team
building skills
4. Strategic thinking: ability to develop and execute strategic plans within the desired
timelines and budgets to drive business outcomes
5. Analytical skills: strong analytical and problem-solving skills
6. Measurement: measure the performance of the campaign using metrics like
productivity, sales lift, brand health etc
KPIs
Key Responsibilities:

• Basis the brand plan, arrive at an annual set of activities/ calendar and drive it to execution and
• measure the campaigns/ understand the effect on the brands
• For each Key sub brand, ensure a clear strategy and role of activation to achieve business
• objectives and measure the impact on the brand
• Build consumer database and retarget consumers in future
• Drive Rural and Higher Participation in Mela/ Fairs and explore regional festivals like Chatt Puja,
• Karva Chauth etc
• Cost Optimization - Negotiation, cost effective models
• Identify new touch Points to Engage/ Sample/ Sell - Wedding planner, Cafeteria, Amusement Parks
• Create campaigns using technology -AR/VR/Meta/Gaming or any other key technology and drive
• measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand
• association than previous plan) Measure the impact - PR, integrated campaign, Measurement
• Study, overall participation, engagement and productivity.
• Continuous consumer data base creation (%age of consumers met for any activity conducted) -
• Cover Behavioural questions/ feedback questions
• Ensure Finance Tracker, SOP adherence are periodically reviewed
• Agency Management - new agencies/ specialized agencies/ regional agencies
• Take up an activity to show case best practices done in the area of activation and digital activation
• project

Skills Required