The Manager / Senior Manager - Communications will be responsible for managing the University's brand image, media relations, and marketing outreach while driving strategic communication initiatives to enhance visibility, engagement, and reputation.
KRA: Tasks / Activities
Manage the university's brand image, media interactions, marketing outreach, and online presence across digital channels and stakeholders
Develop and oversee detailed marketing goals, calendars, and promotional content for outreach activities, events, and brand awareness initiatives
Ensure high-quality design and delivery of marketing efforts including promotional campaigns, on-ground advertising, digital marketing, and outreach programs
Create and manage the marketing budget, ensuring expenditures remain within approved estimates without compromising quality
Work closely with senior leadership to communicate the university's vision and strengthen brand reputation
Build awareness and engagement with the Sai University brand across stakeholders
Review best practices and maintain awareness of current trends in higher education to enrich future marketing and communication strategies
KPI: Performance Metrics
Brand visibility and engagement metrics
Effectiveness of marketing and communication campaigns
Media coverage quality and reach
Adherence to marketing budgets and timelines
Stakeholder and leadership feedback
Skills & Attitude:
Required Skills
Strong expertise in strategic communications and media relations
Experience managing brand image and multi-channel marketing initiatives
Proven ability to handle issues management and stakeholder communication
Budget planning and marketing calendar management
Excellent written and verbal communication skills
Preferred Skills
Experience in higher education or large, complex organizations
Exposure to both traditional and new media platforms
Strong stakeholder and leadership engagement capabilities
Attitude Required for This Position
Strategic and forward-thinking mindset
Strong ownership and accountability
Ability to work effectively with senior leadership
High attention to quality and brand consistency
Collaborative and proactive approach
Job Type: Full-time
Pay: ?100,000.00 - ?108,000.00 per month
Work Location: In person
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