Job Description

Ready to shape the future of work?

At Genpact, we don't just adapt to change--we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's

AI Gigafactory

, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to

agentic AI

, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.

Genpact (NYSE: G) is an

advanced technology services and solutions company that delivers

lasting

value for leading enterprises

globally.

Through our

deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead.

Powered by curiosity, courage, and innovation,

our teams

implement

data, technology, and AI

to

create tomorrow, today.

Get to know us at

genpact.com

and on

LinkedIn

,

X

,

YouTube

, and

Facebook

.

Inviting applications for the role of Senior Manager - Campaign and project management

We are seeking a strategic and detail-oriented Campaign Operations and Data Manager to lead the execution and optimization of Seller led, Marketing Campaigns and Event for our Large Enterprise accounts. This role is responsible for campaign data architecture, process management, and cross-functional coordination with Sales, Demand Generation, Marketing, Master Data Management (MDM), and SFDC teams to ensure seamless campaign execution, data management, Campaign management and reporting.

Responsibilities

Oversee the end-to-end operational execution of large-scale, multi-touch campaigns across channels (Seller led campaigns, Marketing led campaigns & events)

Ensure campaign workflows, audience segmentation, and target audience are correctly tagged to live campaign in SFDC

Collaborate with Demand Gen teams on campaign briefs, asset requirements, timelines, and launch the campaign.

Data Management & Governance:

Maintain and improve campaign data processes, Data build and validation as per the criteria.

Work closely with the MDM team to ensure data accuracy, normalization, deduplication and data tagging to campaign

Manage campaign-related integrations and data flow between platforms like SFDC, MDM, and marketing automation systems.

Cross-Functional Collaboration:

Act as a key liaison between Marketing, Sales, Demand Gen, MDM, and SFDC teams.

Partner with Sales Ops and SFDC admins to ensure alignment on lead flow, campaign attribution, and opportunity tracking.

Support sales enablement through timely campaign insights and data handoffs.

Performance Tracking & Reporting:

Create and manage dashboards to monitor campaign performance, conversion metrics, Aging PDO and pipeline contribution.

Provide regular reporting to stakeholders and recommend optimization strategies based on data insights.

Qualifications we seek in you!

Minimum Qualifications

Bachelor's degree OR MBA

Technical Proficiency: SFDC, LinkedIn SN, MS Office, Data scrapping tools

Years of experience in marketing operations, campaign management, or data-driven marketing/Sales roles.

Hands-on experience with Salesforce CRM and marketing automation tools (e.g., SFDC, Marketo, Eloqua, HubSpot).

Strong understanding of B2B enterprise sales and ABM strategies.

Preferred Qualifications/ Skills

Experience working with MDM systems and campaign data governance processes.

Proficiency in Excel, SFDC, Data tools, LinkedIn and experience with BI platforms (e.g., Tableau, Power BI) is a plus.

Why join Genpact?

Be a transformation leader

- Work at the cutting edge of AI, automation, and digital innovation

Make an impact

- Drive change for global enterprises and solve business challenges that matter

Accelerate your career

- Get hands-on experience, mentorship, and continuous learning opportunities

Work with the best

- Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture

- Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race,

color

, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training

JobSenior Manager

Primary LocationIndia-Gurugram

Education LevelBachelor's / Graduation / Equivalent

Job PostingSep 11, 2025, 12:36:44 AM

Unposting DateOct 11, 2025, 1:29:00 PM

Master Skills ListCorporate

Job CategoryFull Time