Job Description

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Job Title
Senior Manager - Brand Marketing
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
KNOWLEDGE & SKILLS:
Proven record in translating consumer and customer insight into effective growth drivers

• Has an eye for design thinking and creative excellence

• Define and maintain brands positioning, ensuring alignment with the target consumer

• Brilliantly executes with immense attention to detail. Develop accurate projects priorities, schedules and execution of marketing campaigns.

• Strong Analytical skills with a keen ability to draw out insights from data

• Drives NGM thinking and principles clearly through each key strategic work stream and execution elements

• Powerful articulation and storytelling

• Strong Commercial Acumen and proven record of agility in managing performance

• Be a thought leader and collaborate efficiently with regional leads to create the strategy for our customer.

• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

BEST SUITED FOR SOMEONE
Is externally curious and anticipate trends in culture.

• Thrives in a performance-based culture

• Open to learning and unlearning and willing to take BIG bets

• Comfortable with the complexities of a digital world and strives to find opportunities

• Able to influence and inspire people towards on an agenda

• A person with great imagination and creative orientation

• Willing to experiment and learn and look for disruptive solutions in this highly competitive category

• Is able to Act decisively even under high pressure situation.

KEY AREAS OF RESPONSIBILTY
WIN THROUGH EXECUTION
Demonstrate deep personal accountability to consistently delivering great performance.
Demonstrates depth & rigour in the quality of work and brilliance in execution
Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans
Ensure flawless execution of growth drivers in collaboration with central customer marketing
Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team
SHAPE THE FUTURE
Drives excellence and industry leading thinking in sphere of work
Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks
INSPIRE THROUGH PURPOSE
Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
Foster team spirit and healthy competitiveness with peers
Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation
Part-take in leading and solving internal agendas and issues that move the organization/team forward together
INVEST IN TALENT
Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
Be inclusive and open to diverse ideas and views
Role model team spirit
Lead as an example of resilience and agility in a VUCA environment
QUALIFICATION:

• MBA with specialization in Marketing (tier I/ II institute)

EXPERIENCE:

• Minimum 8-10 years' experience in Marketing with at least 5 years' experience of working with lifestyle brand/category/D2C

Flexible Working Statement:
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Worker Type : Regular
Primary Location: Bangalore HO
Additional Locations :
Job Posting Start Date : 2025-12-19

Skills Required