Key Responsibilities:- Develop and execute a comprehensive B2B marketing strategy that aligns with our overall business objectives.- Create and manage digital marketing campaigns, including email marketing, social media advertising, and PPC advertising.- Collaborate with the sales team to identify target accounts and create targeted marketing materials and campaigns to reach these accounts.- Conduct market research to identify new opportunities for growth and stay up-to-date with industry trends.- Analyze marketing performance data and make strategic recommendations to improve campaign effectiveness and ROI.Qualifications:- 8+ years of experience in B2B marketing, preferably in a related industry such as publishing or content creation.- Proven experience developing and executing successful marketing campaigns across multiple channels.- Excellent written and verbal communication skills.- Strong analytical skills and experience using data to inform marketing decisions.- Experience with marketing automation tools and CRM systems.- Self-starter with the ability to work independently and as part of a team
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