Job Description

Introduction:

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?



At Poppulo, we're working on what's next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.



And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.



We know there's no such thing as a "perfect" candidate - we're all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don't meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.


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About the Role

We are looking for a

hands-on Senior Email Marketing Manager

to lead our email channel and drive measurable impact on engagement, pipeline, and revenue. The ideal candidate is

metrics-driven

, creative, and detail-oriented, with the ability to manage end-to-end execution, improve performance continuously, and collaborate across global teams.



This role requires strong ownership--someone who can execute flawlessly, run A/B tests, and ensure email remains a high-performing channel.


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Key Responsibilities

Plan, build, and execute email campaigns, newsletters, and automated workflows in Ensure

audience segmentation and personalization

are accurate and optimized for engagement. Conduct thorough

QA and testing

(links, personalization tokens, rendering, formatting) before every send. Analyze campaign metrics (deliverability, open rate, CTR, conversions, pipeline influence) and drive continuous

performance improvements

. Develop strategies to grow and maintain a high-quality contact database. Collaborate closely with design, content, and sales to align campaigns with broader goals. Stay current on email marketing best practices, platform updates, and new strategies to increase effectiveness. Flexibly work across

global time zones

to support campaign launches and collaborations.
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Requirements

Bachelor's degree in marketing, communications, or related field, or equivalent practical experience. 7+ years of experience in

email marketing management

, ideally in a B2B SaaS or global environment. Hands-on expertise with email marketing software like

HubSpot

(required). Strong skills in

Excel

for audience management, QA, and reporting. Proven track record of

improving email performance metrics

and contributing to pipeline/revenue growth. Experience with

A/B testing, personalization, and campaign optimization

. Analytical mindset with the ability to

translate data into action

. Highly collaborative, proactive communicator, comfortable working with global teams. Strong sense of

ownership, accountability, and attention to detail

.
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What Success Looks Like

Campaigns are delivered

error-free

, on-brand, and on time.

Content drafts and ideas

are proactively created for campaigns, events, and promotions.

Engagement and conversion metrics show steady improvement

quarter over quarter. The contact database

expands strategically

while maintaining list quality

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that's on the move.



We live the Poppulo values each day, as they are key to everything we do.

Bring Your Best Self

We show up authentically, are self-aware and always strive to be better.

See it. Own it. Solve it.

We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.

Together We're Better

We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team.


Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.



Poppulo is an equal opportunity employer.


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