Job Description

The Company YouGov is an international online research data and analytics group. Our mission is to offer unparalleled insight into what the world thinks. Our innovative solutions help the world\'s most recognized brands, media owners and agencies to plan, activate and track their marketing activities better. At the core of the YouGov platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 24+ million registered panel members to deliver accurate, actionable consumer insights. As innovators of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and Meltwater 2022 report concluded that YouGov is the most quoted research company in the world . With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world\'s largest research networks. YouGov. Living Consumer Intelligence. The Culture Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives. Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need. We are looking for a talented Senior Insights Analyst for the YouGov Sport media team who brings over 5 years experience of strong analytical skills, excellent insight report capabilities and first-class communication skills. YouGov Sport provides a wide range of insight services on a global basis to the Sports industry. Drawing on the power of YouGov data and tools as well as a range of world-class media monitoring resources. What will I be doing day to day Project management: to co-ordinate and manage projects of varying complexity either independently or as part of a team. To work with the Associate Director and Client Services team to plan resources and deliverables, and address and resolve any scheduling issues. Create searches and use bespoke media information tools to find relevant data. Collect, collate, extract and interrogate the resultant data. Perform advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookup and data filters. Data analysis: looking into trends and identifying potential discrepancies and errors. Extrapolating and estimating data using robust samples, data models and logic Report production: producing bespoke analysis and reports for clients creating a clear narrative from the data that enables the client to make data-driven decisions. Proofreading analyst\'s reports and suggesting pertinent improvements to the written insight and presentation of data. To keep up-to-date with new data insights techniques and models, including how these can be translated and embedded into the business, whilst always looking to improve current techniques and models. Report to the Associate Director and manage a small team of Analysts and Junior Analysts. To become the subject matter expert, being able to share knowledge with the team and with clients where applicable. To provide support on ad-hoc projects. Qualifications What do I need to bring with me Over 5 years industry experience Excellent analytical skills with the ability to approach and solve problems. Proven track record of managing multiple projects and hitting deadlines in a fast-moving environment. Experience of workload management, ensuring work is scheduled and controlled to meet deadlines. Enthusiasm for day-to-day writing of evaluation reports and data analysis across a broad range of media. Experience in the media evaluation sector (in particular sports media) is desirable. Microsoft Office experience essential, including Excel to a high standard (i.e. vlookups, IF formulae, pivot tables and data filters). Possess a good, clear writing style and understand different uses of tables, charts and commentary. Effective communication to senior management level. Experience with data models to complete logical data extrapolation, estimation and/or regression analysis A strong interest in sport beyond cricket Additional Information An opportunity to contribute to the sport media landscape, supporting the delivery ofinsightful reports that shape the broadcasting and brand activities of high profile clients. We offer some brilliant benefits and perks at YouGov, some of which include: LinkedIn Learning Mental Health First Aiders Headspace App Annual Leave - 20 Days Birthday Leave - An additional day holiday on your Birthday Sick & Casual Leave - 12 Sick leave and 8 Casual Leave Maternity Leave Paternity Leave Private Medical Insurance Life Insurance Sodexo Meal Pass Leave & Travel allowance (LTA) Provident Fund Night Shift Transportation facility #LI-Onsite To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at

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