One of India's largest digital marketing agencies. For more than a decade, echoVME Digital is a name synonymous with quality Digital Marketing services in Chennai.
Roles & Responsibilities
Execute influencer marketing campaigns aligned with brand and client objectives.
Identify, shortlist, and onboard influencers based on niche relevance, audience demographics, and engagement metrics.
Manage end-to-end influencer coordination, outreach, follow-ups, negotiations, and day-to-day communication.
Build and maintain strong working relationships with influencers to enable repeat collaborations.
Draft and personalise influencer outreach messages for each campaign.
Negotiate deliverables, timelines, and commercials within defined budgets.
Maintain and update the Influencer Management Sheet / Database with accurate and complete data.
Track influencer content delivery across formats (posts, reels, stories, videos) and ensure timely publishing.
Coordinate with internal teams (content, accounts, performance) to ensure smooth campaign execution.
Monitor campaign performance and assist in preparing performance reports and insights.
Requirements
Desired Candidate Profile
Strong interest in influencer marketing and creator ecosystems.
Detail-oriented with excellent coordination and communication skills.
Comfortable managing multiple campaigns simultaneously.
Proactive, execution-focused, and deadline-driven.
Required Candidate profile
Bachelor's degree in Marketing, Communications, or a related field.
1-3 years of hands-on experience in influencer marketing or digital marketing roles.
Familiarity with Instagram, YouTube, and influencer discovery tools.
Proficient in Excel/Google Sheets for tracking and reporting.
* Experience with paid and barter collaborations preferred.
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