Job Description

Job Requirements
Job Requirements
Role/ Job Title: Senior - Growth Manager - HPE
Function/ Department: HPE
Job Purpose:
'The role is responsible for development and execution of comprehensive marketing strategies to drive growth and revenue. Work closely with a team of competent marketing professionals and collaborate cross-functionally to optimize campaigns and initiatives.
Roles & Responsibilities:

• Develop and execute innovative growth marketing strategies to achieve business objectives.
• Lead and mentor a team of growth marketing managers and associates.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
• Collaborate with product, sales, and other teams to align marketing efforts with overall business goals.
• Manage and optimize digital marketing channels.
• Implement A/B testing and other experimentation techniques to optimize campaign performance.
• Monitor and analyze key performance indicators (KPIs) to track the effectiveness of marketing efforts.
• Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency.
• Stay up to date with industry trends and best practices in growth marketing.

Secondary Responsibilities:

• Expert in problem solving skills & Positive attitude.
• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
• Optimized customer journey (CRO) on digital platform / assisted journey
• Bureau data understanding & utilize the same in digital marketing.
• Basic Assets & Credit Card Product Knowledge
• Expert in sales lead management / lead lifecycle
• Knowledge to handle both existing & new customer marketing strategy.
• Comfortable to work in Agile team with incremental RoI strategy.
• Basic knowledge of Data Analytics & Statistics (From marketing perspective)

Managerial & Leadership Responsibilities:

• Target-oriented with proven ability to multitask.
• Experienced in people management and development, comfortable managing in a matrixed and/or Agile environment.

Education Qualification:
Graduation: Science / Commerce /B Tech - Computer Science / IT
Post-graduation: MBA
Experience: 4+ years of relevant experience.