Job Description

Job RequirementsRole/ Job Title: Senior Growth HackerFunction/ Department: Digital AcquisitionJob Purpose:Drive revenue and expand user base through various strategic digital initiatives, which involves user acquisition, monetization, and analysis to fuel sustainable business growth.Roles & Responsibilities:

• Leading and directing the implementation of strategic and operative on and off-page SEO strategies and optimization

• Work towards organic search optimization and ROI maximization

• Leading technical SEO analysis (traffic, keyword rankings, backlinking, etc.), identifying and executing website optimization strategies that deliver organic leads and conversions

• Generate monthly performance report on SEO KPIs

• Coordinate with SEO agency to drive planning and delivery

• Developing, track and monitor SEO targets, including KPIs, in alignment with business strategy

• Cooperating with internal stakeholders across marketing and product

• Staying ahead of industry changes and act as our in-house expert on new approaches to SEO

• Lead ASO growth for the mobile banking app on PlayStore and Appstore

Education Qualification:Graduation: AnyPost-graduation: MBA anyExperience:5 to 10 years of relevant experienceWork ExperienceProficiency in SEO tools like SEMRush, Ahrefs, Moz, Google search console.Understanding of search engine & crawling

IDFC FIRST Bank