Job Title: Senior Google Ads Specialist (Performance Marketing)
Location:
Chennai (Office-based)
Experience:
4+ years (hardcore Google Ads campaign ownership)
About the Role
We are seeking a
highly skilled Google Ads Specialist
who can
independently set up, optimize, and scale
Google Ads campaigns across
Search, Display, Shopping, Performance Max, and Video
. This role requires someone who lives and breathes performance marketing, understands the full funnel, and can deliver measurable ROI for high-budget campaigns.
Key Responsibilities
End-to-end
setup and management
of Google Ads campaigns (Search, Display, Shopping, Performance Max, Video).
Develop
campaign strategies
to maximize ROAS, lead generation, and conversions.
Conduct advanced
keyword research, audience segmentation, and competitor analysis
.
Optimize campaigns daily through
bidding strategies, negative keywords, ad copy A/B testing, and funnel adjustments
.
Manage
high-budget accounts ($50K+/month)
with strong focus on cost efficiency and performance.
Implement
conversion tracking
via GA4 and GTM for accurate measurement and reporting.
Scale campaigns by identifying new growth opportunities, remarketing funnels, and seasonality adjustments.
Generate
insightful reports and dashboards
on campaign performance and recommend actionable improvements.
Collaborate with content, SEO, and design teams to align ads with landing pages and maximize conversions.
Required Skills & Experience
4+ years of
hands-on experience
in Google Ads campaign management.
Proven track record of
independently managing and scaling
campaigns with budgets exceeding $50K/month.
Strong knowledge of
Search, Display, Shopping, Performance Max, and Video Ads