Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our digital properties.
Conduct thorough keyword research to identify opportunities for content optimization and creation.
Optimize website content, meta tags, URLs, and other on-page elements to align with SEO best practices and improve search engine visibility.
Build and execute off-page optimization strategies, including link-building, to enhance the authority and credibility of our digital assets.
Collaborate with the IT team to address technical SEO issues, including site speed, mobile optimization, and crawlability.
Work closely with content creators to ensure that new and existing content aligns with SEO goals and strategies.
Utilize analytics tools to monitor SEO performance, track key metrics, and provide regular reports with actionable insights.
Stay abreast of industry trends, algorithm updates, and emerging technologies to ensure the continuous improvement of SEO strategies.
Education and/or Work Experience Requirements:
Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.
2 to 3 years of experience in SEO, with a focus on strategy and execution.
Proven track record of improving search engine rankings and organic traffic.
Deep understanding of SEO best practices, algorithms, and ranking factors.
Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
Strong analytical and problem-solving skills.
* Excellent communication and collaboration skills.
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